Digital Advantage. Business Results.

Customer Success Stories

Unlocking next-level performance for every client is our obsession and single focus. Discover how leading organizations in competitive digital markets are revealing new opportunity and increasing their advantage using Bonsai data strategies.

Featured Case Study

November 30, 2023

Ancestry

Ancestry & Bonsai have had a years-long partnership, where Bonsai helped move Ancestry’s marketing measurement from third-party data reliance to a first-party strategy. The business was ready to move away from last-click attribution and was looking for high-growth, so they decided to pursue first-party multi-touch attribution where they would have clear visibility into marketing’s impact in the buying cycle.

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Case Study

Kid-Safe Tech Leader Leverages Bonsai’s Expertise for Business Measurement & Growth

Challenge Summary

Gabb struggled with transparency in showcasing success to investors. Dependency on cellular provider data alone left critical questions unanswered, hindering strategic decision-making. Marketing optimization challenges arose from unreliable third-party data. Bonsai stepped in, establishing a real-time measurement suite and remastering Gabb’s data model, providing clarity on key metrics. Bonsai’s collaboration with the Gabb team continues to exceed aggressive growth goals, demonstrating a trajectory poised for continued expansion into 2024.

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Results Snapshot

pCV drove +200% ROAS for Brand Campaigns tested against Google’s buying
Real-time measurement & remastered data model
Reliance on first-party data resulted in rapid growth

Case Study

Modern Marketing Metrics for a Growing Urgent Care Medical Provider

Challenge Summary

WellNow Urgent Care sought to understand the incremental impact of marketing investments across digital and television but found it difficult to answer due to the demand capture nature of the urgent care business. Amid these challenges, they established a successful partnership with Bonsai. Through our geo-specific incrementality measurement, WellNow can effectively allocate investments across channels and see immediate lift results using their unified data via Bonsai’s Unified Customer Measurement (UCM).

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Results Snapshot

Geo-specific incrementality measurement established to effectively allocate investments across TV, social, and demand-capture digital channels
Quick lift results with live data and dashboards through UCM

Case Study

Gaining Ground During Sports Betting’s Pandemic Downturn for PropSwap

Challenge Summary

When the COVID-19 pandemic arrived in March 2020, the sports and gaming industry was flipped upside down as sporting events were postponed or canceled altogether, like the popular NCAA March Madness tournament. During this time, PropSwap saw its marketplace struggle, with fewer and fewer bets taking place. To overcome this challenge, the company turned to Bonsai to help them find new and better ways to engage more users in a cost-effective manner.

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Results Snapshot

33% increase in customer retention
50% decrease in customer acquisition costs
Improved ad performance while keeping budget flat during a 20%+ rise in industry ad costs

Case Study

Best in Class Marketing Analytics for the World’s Largest Genealogy Company

Challenge Summary

Ancestry & Bonsai have had a years-long partnership, where Bonsai helped move Ancestry’s marketing measurement from third-party data reliance to a first-party measurement strategy. The business was ready to move away from last-click attribution and was looking for high-growth, so they decided to pursue first-party multi-touch attribution where they would have clear visibility into marketing’s impact in the buying cycle.

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Results Snapshot

+$50MM in cost savings and rev gen opportunities with MTA-based insights from UCM
First-party activation increased ROAS of +100% across their US paid search program
Bonsai / Ancestry engagement included partnering with Executive Leaders, Marketing Analytics, Performance Marketing, Finance and Agency Partners