Audrey Bower, Senior Director, Strategic Business Operations & Global Marketing Analytics
“Bonsai has been instrumental in thoughtfully assessing the current status of operations in Ancestry marketing, recommending solutions, and helping us implement them. I have been really impressed with the insights that Bonsai has shared based on meetings with internal team members.”
Shourya Malik, Director Marketing Analytics
We’ve seen great results from using Bonsai’s predicted Click Value model. Not only have we seen higher customer value and improved efficiency, but we also see higher intent and retention when our teams analyzed the types of purchases coming from our Google Ads efforts.
Corrina Englund, Vice President Marketing, Global Media
We saw great success with Bonsai’s pCV model and we were excited to roll the model out across our entire portfolio. This is a great solution for the growth drivers that we were looking for!