Multi-Touch Attribution

Move to customer journey measurement to reveal marketing’s true value of media instead of relying on third-party attribution or last-click methodologies

Marketing teams across the globe have one thing in common: each channel owner is trying to prove their channel drove the sale. The truth is, multiple marketing channels drive customer value.

Overstory’s multi-touch attribution model solves for this by establishing a single view of the customer across your first-party data, including every key marketing interaction, product engagement, and purchase.

What is Bonsai’s MTA Methodology?

#1 – Deterministic, First-Party Data Based

Our unified customer journey dataset includes all observable digital customer interactions and business events from your first-party data. This includes marketing touchpoints, on-site & in-app behavior, promo interactions & redemptions, lifecycle & CRM interactions, affiliate activity, and purchases, both online & offline. Any digital touchpoint that occurred throughout the journey receives fractional credit for playing a role in the purchase.

With Overstory, marketers gain a deeper understanding of how each channel plays a specific role in converting users to customers.

Deterministic First-Party Multi-Touch models don’t capture the impact of marketing impressions or views. Impression-based media is valuable, so we pair Multi-Touch Attribution with Incrementality Modeling for a complete picture of marketing’s impact.

Who is best suited for MTA?

Our MTA serves growth-stage startups and the biggest enterprises with the same precision, speed, and scale. Our platform analyzes billions of customer journeys and generates millions of attributable value predictions on a daily basis.

What does MTA reporting look like?

Bonsai clients view attributable value, spend, and ROI by marketing channel, platform, campaign, ad, and even audience targets through the lens of MTA

Clients receive actionable, accurate incremental impact measurement in the same place where they activate that data using predictive buying algorithms

Move to First-Party Multi-Touch Attribution Today!

Contact sales@bonsai.llc for pricing details

Overstory is your durable first-party marketing solution: warehouse, measurement, audiences, and buying algorithms. The Bonsai team is your strategic expertise. Come partner with us.

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