Activate first-party data in media buying for incremental growth & cost savings
Overstory has many powerful advantages, one of them being data activation. Marketers are constantly asking how to extract more value from paid search and social media campaigns, but Google and Meta are becoming less helpful. Imagine your first-party data as your bidding and buying engines for paid search and social media platforms.
Bonsai’s Data Scientists have created custom predictive algorithms that reimagine critical media buying strategies. Running off the Overstory dataset, these algorithms allow our clients to buy more valuable customers at a lower cost, having an even greater impact on ROAS than standard buying practices.