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Our team is meticulously crafting the future of marketing activation with Overstory, a premier first-party composable marketing data platform.
With our proprietary data model, algorithms and expertise, Overstory powers customer journey insights through Multi-Touch Attribution, proves full-funnel digital & analog media impact through Incrementality Modeling, drives scalable experimentation via Matched Market Tests at unparalleled speed, and drives profitable, incremental growth for enterprises and startups alike through our Predictive Buying Algorithms.