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Migrate to first-party measurement & activation with a team of experts

Moving away from traditional marketing practices and modernizing your business can be overwhelming. At Bonsai, our marketing strategists, technologists, engineers, and analytical experts will help transform your business into a best-in-class organization. Don’t worry about hiring internal resources or tasking your team with additional “projects” – we know they’re already busy.

Instead, entrust first-party measurement and activation to people who do it everyday.

Who is Bonsai?

Bonsai is a Marketing Analytics Consultancy based outside of Chicago, founded in 2020 by Matt Butler, a data genius, and Mike Remke, an engineering mastermind.

After several brainstorming sessions where Matt and Mike mapped out how data and engineering could transform the marketing industry, they began working with clients on technology mapping and design. was our first-ever client, and that engagement propelled Matt and Mike into building UCM and scaling our service offerings. As a result, clients could have a world-class experience transitioning their businesses away from third-party data.

What Services does Bonsai Offer?

Currently, Bonsai provides the following services:

First-Party Growth Strategy | Your First-Party Chief Marketing Officer (CMO) ensuring your measurement, algorithms, and expertise are deployed to beat your business goals and grow your marketing program ROI.

Data Configuration | Our Customer Engineers configure first-party analytics environments and digital ecosystems so your executive team can obtain the insights needed to power high growth and cost savings.

Performance Marketing Management | Our Marketing Specialists drive top and bottom line growth using data-backed ads management. We believe in and exclusively practice Fundamental Bid Theory and automate buying through first-party data to increase your ROAS

  • Check out our work in action for Ancestry.

Investment Optimization | Our Analytical Leads serve as critical extensions to client teams, diving headfirst into the data to answer your pressing questions. They take your first-party data and make sense of it, clearly summarizing direct and actionable next steps for you to optimize efficiency and maintain growth.

  • Check out our work in action for Gabb.

Want to meet the team? Let’s connect and hear more about what you’re looking to accomplish.