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When I work with a client, I often hear how frustrated they feel with things like attribution, or the hold on audience segmentation platforms like Facebook and Google may have. My role is to help marketers unlock their full potential by utilizing the data they already have in-house, something that is insanely powerful and already there to activate – it’s an insanely rewarding experience.
What I enjoy most about working at Bonsai is deciphering complex, challenging problems alongside a talented and passionate team – and delivering solutions that translate data into real business outcomes for our clients.
The complexity of the consumer analytics landscape, whether related to marketing or customer engagement, has increased several-fold over the last decade. And, every indication from the market suggests that things are about to continue in the same direction as we head towards rapid commercialization of the digital space. Out of the many aspects of my role, I feel most rewarded when we help our clients get a sense of intuition in the face of all of this rising complexity.
When I work with a client I often hear about how overwhelmed they feel with this ever-changing world of tech and data. They know what their problem is, but they don’t know how to solve it or they don’t have the bandwidth to do so. My role is to help client teams find the best solution for their organization and help them feel empowered with the data that they hold in their hands. It’s an immensely gratifying experience every single time.
The best thing we have at Bonsai is that we don’t have a boss. We have LEADERS who lead from the front and are interested in building leaders. We are encouraged to enhance our skill sets even though that is not a direct benefit to Bonsai.