The Agile Brand: Better Customer Insights with Matt Butler & Russ Hannig

About the Episode

Recorded live at eTail Palm Springs in Palm Springs, CA, listen to a discussion about all things retail, e-commerce, AI, and more.

Learn about the importance of getting better insights to understand customer behavior and how to perform media mix modeling with third-party data becoming less and less attractive to advertisers and marketers. Both cookie deprecation and third-party data reliance need to be replaced by reliable, first-party data solutions.

The Agile Brand’s Greg Kihlstrom talks to Matt Butler, Co-Founder & CEO of Bonsai and Russ Hannig, VP Growth Marketing at Gabb.