Insights from Matt Butler, CEO + Co-founder
Bonsai’s been living our mission – to measure and generate incremental value through first-party data. We’re most proud of the success our partners achieve: record returns at JFW, nine-digit APR at Gabb Wireless, increasing patient volumes at The Aspen Group, or any number of other success stories. These stories represent real returns for real businesses, which improve the lives and trajectories of our clients. We care about them, and it shows.
You might have heard by now that we’ve announced Overstory, our platform for delivering precision insight into marketing’s true impact on top and bottom line growth through matched-market testing, multi-touch customer journeys, incrementality modeling, and predictive algorithms for activation. Though the manifestation is new, the solutions are proven – this platforming effort simply brings together our proven data products so clients can onboard faster, marketers get insights faster, and Bonsai brings value to even more people.
We have dozens of demos scheduled in the next few weeks, and are excited to deliver even more throughout the spring. Our 2024 focus on eCommerce, omni-channel retail, and DTC brands comes from their ability to launch fast, while also being in need of our measurement, algorithms, and expertise the most.
Company Updates & Upcoming Events
We had the pleasure of attending both eTail 2024 in Palm Springs and GROW LA Spring in Los Angeles.
Thank you to all who stopped by to meet our team and chat about our latest solutions and innovations! We learned a ton and gained lots of valuable insights from marketing and retail leaders.
Come join us!
Upcoming conferences the Bonsai team will be present at. Attending? Let’s connect live at the following events.
Adobe Summit
March 26-28th 2024
Las Vegas, NV
Learn from global innovators across industries, connect with other leaders, and discover the latest in generative AI, personalization at scale, and more.
Google Cloud Next
April 9-11th 2024
Mandalay Bay, Las Vegas, NV
Inspiration starts here. Over three epic days, join us for visionary keynotes, the latest technology innovations, and live sessions on everything from generative AI to security.
Bonsai in the News
Bonsai Data Solutions introduces Overstory
Business leaders & marketers can activate their first-party data, gain unified view across sales and marketing, and say goodbye to third-party data reliance.
Top Women in STEM Speak to CIO Influence about Challenges and Opportunities in the Industry
For International Women’s Day, our very own Lydia Fern spoke to her experience of women supporting women at Bonsai.
Upcoming Podcast Features: Talk Commerce & Agile Brand
Featuring Bonsai CEO Matt Butler, we encourage you to check out the following podcast episodes set to be released this month.