To Simplify, Learn.
I was recently asked to give a talk on data change-making. I shared a story at a very relaxed pace – probably something to either
Matt Butler
February 25, 2021
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Cultivate Your Data. Grow Your Business.
Our hands-on approach solves marketing technology, data and analytics challenges through groundbreaking design. Our principles eliminate tech waste and maximize your ROI.
What We Do
The Art Of Bonsai
Our managed services draw inspiration from the art of Bonsai – precision design and rigorous cultivation that replicates natural beauty on any scale. Our unique approach shapes future-proof marketing technology ecosystems that operate seamlessly, scale efficiently, measure accurately, delight your customers and grow your business.
Attribution
Our solution eliminates the problems with typical multi-touch attribution and media-mix modeling techniques. Get immediate insights that drive intuitive decisions using data you already own.
Martech
Reduce waste, eliminate data risk, and increase customer acquisition today. We deliver simplified tech, better data, and simpler solutions for your entire digital business operation.
Marketing
Our platform-agnostic, measurement-first approach ensures your performance marketing drives profitable growth no matter your budget or business model.
Quarterly Report
Marketing Technology Data Proliferation
World-class research on how marketing technology proliferation and data collection impacts users, marketers and companies from every industry. Join companies like Celebrus, Teradata, and institutions like Washington University and Northwestern who utilize our original insights.
The third edition is our most comprehensive analysis of marketing technology and third-party data collection. We’ve analyzed over 7,000 companies, including the S&P 500 and thousands of other firms listed on the NYSE and NASDAQ. Do tech-savvy companies utilize more tech than their peers? Find out that answer & more – download the report today.
Case Study
Bonsai Performance Marketing Optimization
Rubber Tracks Experts came to Bonsai last year requesting an audit of their Google Ads account to improve performance.See how we helped reduce media waste for a 13 year old Google account and drove maximum value for every dollar invested.
Case Study
Bonsai MarTech Design, Measurement & Attribution
Ancestry had multiple challenges when they came to Bonsai: measurement infrastructure, media attribution and strategy to name a few. Ancestry also wanted to make sure they were prepared for data privacy changes, so they turned to Bonsai as an objective 3rd party
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Who We Are
Your data Solution Partners
Founded in February, 2020, Bonsai started as a project developed by two co-founders passionate about the power of data, innovation and technology in everyday lives, but frustrated by the waste and complexity generated by the existing technological ecosystem.
Recent Blog Post
Our Industry Insights
But What About…{X}: Why Analytics Isn’t Actionable & What To Do About It
For more information about Narrative Science & the Data Changemakers, check out: Data Changemakers https://narrativescience.com/resource/webinar/data-changemakers/matt-butler
Matt Butler
February 23, 2021
Bonsai Performance Marketing Mission Statement
Bonsai was founded on the principles of reducing risk and media waste in digital marketing. Our CEO, Matt Butler, saw the marketing industry continue to
Michael Sachs
February 9, 2021
