Marketing measurement & algorithms built on your first-party data

At Bonsai, we measure and generate incremental value through first-party data, powering unprecedented marketing ROI and business growth for enterprises, series-stage and startups alike.

Your First-Party Measurement & Activation Strategy

Scalable marketing experiments

Value every digital touchpoint

Precision MMM at modern speed

Google Smart Bidding on true incremental value

Your growth co-pilot

Expert tech configurations & integrations

Full-service marketing built with 1st-party algorithms.

Optimize your next marketing mix

Driving Growth For Leading Brands

Russ Hannig, VP Growth, Gabb Wireless

What your team has done for our business has been transformative – and it’s only the beginning.


Bonsai has been instrumental in thoughtfully assessing the current status of operations in Ancestry marketing, recommending solutions, and helping us implement them. I have been really impressed with the insights that Bonsai has shared based on meetings with internal team members.

Chris Duncan, VP Consumer Insights & Digital Marketing, Claire’s

Bonsai Data Solutions identified gaps in our first-party data and provided Claire’s with a framework to activate and unify customer data for our most important marketing campaigns.

Marissa Hagmeyer, COO, Neat Method

Bonsai has worked closely with our entire team to join all of our data into a complete, unified view of the business. They have provided key insights to help us improve our operations and efficiency.

Todd Pollak, Chief Commercial Officer, Ancestry

Bonsai not only made us better, but pushed us to think in new ways we never would have identified ourselves.

Alex Koh, Product Operations Manager, Alkeme Health

The Bonsai team has been instrumental in helping our organization get set up with foundational elements of business intelligence and strategy development. They’re been a joy to work with, a diligent team, and a consistent group of people to work with. I feel at peace and reassured about where we are today as an organization as well as the road ahead; this is all thanks to our partnership and work with Bonsai.

Ian Epstein Headshot


Bonsai has been tremendous to work with. Their attention to detail and expertise in the field of paid search marketing has been extremely beneficial. I would recommend them to any growing online business.

Bill Kiss Headshot

Bill Kiss, Chief Digital Officer, Ace Hardware

We needed a partner who not only recognizes the digital marketing ecosystem but also knows how to leverage data to validate the impact our Google Ads investment has across both our national online and local retail businesses. Bonsai brings a world-class strategic approach and provides key insights that enable our senior leadership team to confidently act to help us continue our drive toward establishing a truly connected retail strategy.

Before Bonsai

Markerters can’t figure out what to do better.

  • Data overload
  • Insight gaps
  • High marketing complexity & expensive
  • Poor business growth
  • Tons of 3P data and reports, no answers

After Bonsai

Business & marketing leaders see real results growth alongside marketing’s true impact

  • Reduced user complexity
  • Insights everywhere
  • Activated insights, better marketing ROI, better customer acquisition & value
  • Distilled view of all marketing & business together
  • Immediate business improvement through better observability