Explore Overstory
Acquire new customers & drive profitable growth with accurate measurement.
Multi-Touch Attribution, Incrementality Modeling, and Matched Market Testing in one seamless product.
Multi-Touch Attribution
See your customers’ full path to purchase and accurately estimate true incremental impact
- Attributable journey
- Windowless
- Known, observable touchpoints
- Realized Value & Predicted Lifetime Value
Incrementality Modeling
Get the iROI contribution of your entire marketing mix with granularity & speed
- Fast, monthly readouts
- Granular
- iROI (incremental ROI)
- Observable, validated
- AI trained: Impact Weight & Time to Impact
Matched Market Testing
Test any marketing channel or ad campaign & see true incremental lift
- Deploy or holdout any channel or campaign
- Automatically finds best matched markets
- Difference of Differences Methodology: robust & real-world ready
- Scalable; easy to launch one or more tests
- Precise Lift % of your custom success metrics & iROI (incremental ROI) impact
40+ Standard Integrations
Easily integrate your business and marketing tech stack, including: Google, Facebook, Amazon, TikTok and over 20 other Marketing Platforms. Shopify, Telespire, Navitaire or your custom point-of-sale platform. GA4, Amplitude, or Adobe Analytics. Snowflake, GCP, AWS, SFTP, or any Cloud Data Location.
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