Digital Advantage. Business Results.

Customer Success Stories

Unlocking next-level performance for every client is our obsession and single focus. Discover how leading organizations in competitive digital markets are revealing new opportunity and increasing their advantage using Bonsai data strategies.

Featured Case Study
April 14, 2025

JSX

JSX aimed to enhance the effectiveness of its advertising and boost revenue. In partnership with Bonsai, JSX adopted a robust, data-driven approach to track customer journeys and segment lifetime value. By refining marketing strategies with Overstory’s advanced testing solutions and real-time performance tracking, JSX successfully transformed its marketing efforts and turned losses into sustained success.

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Case Study

Kid-Safe Tech Leader Leverages Bonsai’s Expertise for Business Measurement & Growth

Challenge Summary

Gabb struggled with transparency in showcasing success to investors. Dependency on cellular provider data alone left critical questions unanswered, hindering strategic decision-making. Marketing optimization challenges arose from unreliable third-party data. Bonsai stepped in, establishing a real-time measurement suite and remastering Gabb’s data model, providing clarity on key metrics. Bonsai’s collaboration with the Gabb team continues to exceed aggressive growth goals, demonstrating a trajectory poised for continued expansion into 2024.

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Results Snapshot
  • pCV drove +200% ROAS for Brand Campaigns tested against Google’s buying
  • Real-time measurement & remastered data model
  • Reliance on first-party data resulted in rapid growth
PropSwap Logo

Case Study

Gaining Ground During Sports Betting’s Pandemic Downturn for PropSwap

Challenge Summary

When the COVID-19 pandemic arrived in March 2020, the sports and gaming industry was flipped upside down as sporting events were postponed or canceled altogether, like the popular NCAA March Madness tournament. During this time, PropSwap saw its marketplace struggle, with fewer and fewer bets taking place. To overcome this challenge, the company turned to Bonsai to help them find new and better ways to engage more users in a cost-effective manner.

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Results Snapshot
  • 33% increase in customer retention
  • 50% decrease in customer acquisition costs
  • Improved ad performance while keeping budget flat during a 20%+ rise in industry ad costs

Case Study

Boosting ROI by 16%: JSX’s Data-Driven Flight to Success

Challenge Summary

JSX aimed to enhance the effectiveness of its advertising and boost revenue. In partnership with Bonsai, JSX adopted a robust, data-driven approach to track customer journeys and segment lifetime value. By refining marketing strategies with Overstory’s advanced testing solutions and real-time performance tracking, JSX successfully transformed its marketing efforts and turned losses into sustained success.

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Results Snapshot
  • 35+ ppt growth in customer acquisition & flights booked using custom-built First-Party MTA Model
  • 16% increase in Media ROI