About Bonsai

We’re a first-party marketing analytics firm based in Chicago. We build first-party measurement models and algorithms that drive incremental growth for our e-commerce, retail and healthcare clients.

Thoughtful Practitioners. Experienced Technologists.

Born of corporate strategy and technology experience gained from Google, NASA, P&G, and Boeing, Bonsai’s team is a collection of data and marketing experts who specialized in crafting tech-agnostic solutions that underpin the future of modern marketing: composable, first-party data platforms, activated across digital channels via custom algorithms, integrations, and human expertise.

Meet our Leaders

Why Bonsai?

We’re marketing data experts! Our Co-Founders, Matt Butler and Mike Remke, are skilled data scientists and experienced marketing practitioners, bringing a unique set of skills and diverse backgrounds to build the world’s best marketing measurement and activation firm. Their commitment to integrity and solving marketing’s hardest problems is the driving force of everything we do.

After spending 12 years at Google running the Analytics division, Matt Butler can tell you all there is to know about the internet. Bonsai’s first-party focus isn’t just our passion, it’s our expertise. Matt lived in Google’s data for years, which is why we have the expertise to build your modern marketing analytics foundation. It’s also why we’re so good at unifying your business data to your marketing data!

The eye for precision, detail and getting things right falls to Mike Remke. After leading aerospace engineering teams for years, Mike knows that accuracy is the most important thing there is. As our CTO, Mike ensures all client measurement frameworks run smoothly without interruption.

Your First-Party Marketing Analytics Team

We know that moving to first-party data is hard. That’s why we have a team of marketing data experts who will make the impossible task of moving to this new framework simple and understandable.

Customer Engineers: Onboard and build out your measurement solutions: Multi-Touch Attribution, Incrementality Modeling, and Matched Market Testing

Analytical Leads: Walk you through new views and insights, and work with your teams on adopting these learnings in their channel strategies and optimizations

Trusted to deliver performance for leading global brands

What marketing challenge can we help you solve?

Book a Demo