Overstory Measurement Platform & Services Pricing | Bonsai

Data-driven decisions start here.

Explore Overstory Pricing Plans

Starter

STARTS AT

$500/mo

Get started by unifying all of your marketing platform data into one holistic view.

Recommended for:

Early-stage startups or new Shopify brands
Typical Annual Marketing Budget <$500K

Key Features

Secure Cloud
Unlimited User Seats
Shopify and Digital Ads Reporting
Single View of Third-Party Conversions
Standard Platform Integrations
State Level Views

See more features

See less features

Essentials

STARTS AT

$2,500/mo

Essential tools and metrics for businesses starting with marketing measurement.

Recommended for:

Emerging Brands

<$10M Annual Revenue

Typical Annual Marketing Budget: <$500K

Includes Starter, plus:

Key Features

Unified View of Ad Platforms
Website Performance Analytics
Business Performance Goals

Unified View of Ad Platforms: See all of your various platform data in one place to gain insight on spend and overlapping attribution
Website Performance Analytics: View your top pages, traffic sources, & new/returning customer segments
Business Performance Goals: Integrate your actual revenue data and set monthly goals custom to your business
DMA Level Views: View your spend and attribution by DMA level
Budget Tracking: See pacing of your advertising spend to your monthly budget
Campaign Level Data: See campaign level performance
Live Product Training Session (x1): Train the trainer session to get you started

See more features

See less features

MOST POPULAR

Insight

STARTS AT

$5,000/mo

Advanced tools and insights for growing businesses to optimize marketing strategies.

Recommended for:

Multi-Channel B2C Brands

$10M Annual Revenue

Typical Annual Marketing Budget: $1M-$5M

Includes Essentials, plus:

Key Features

Multi-Touch Attribution (MTA)
Customer Journey Funnel View
Quarterly Strategy Meetings

Multi-Touch Attribution: Accurately credit the impact your advertising channels have on your sales through our windowless first party model (weekly analysis)
Matched Market Testing Trial Credit (x1): Test similar groups in different markets to measure a channel’s impact, first one is on us
Customer Journey Funnel View: See your customer’s touchpoints with media and where your ad channels rank holistically in the marketing funnel
Quarterly Strategy Modeling: Bonsai’s strategic advisors will meet with key stakeholders to review marketing performance and growth opportunities
30 Day Trial Facebook / Google Algorithms: Master bidding with our powerful tools to spend less and target higher ROI customers
Spreadsheet Exports: Export data for limitless analysis and other needs

See more features

See less features

Visionary

STARTS AT

$7,500/mo

Sophisticated measurement tools and analytics for marketing industry leaders and innovators.

Recommended for:

Multi-Channel B2C Brands

$20M-$100M Annual Revenue

Typical Annual Marketing Budget: $5M-$20M

Includes Insight, plus:

Key Features

Retail Sales (Amazon, WMT, CA)
Matched Market Testing
Audience Segmentation

Retail Sales Data (Amazon, WMT, CA): Integrate data from other sales channels for a complete view
Matched Market Testing (x1/month): Every month, test similar groups in different markets to measure a channel’s impact
Strategic Audience Segmentation: Easily segment your customers by product, purchase history, funnel stage and many more for advanced targeting
Mixed Media Modeling (MMM) Trial Credit: Discover the impact of your media channels without clicks using our free MMM Incrementality Test (standard platforms)
Influencer and Affiliate Attribution Option: Accurately track how your influencers and affiliates are driving sales
Daily MTA Option: See your attribution analysis daily (additional fee)

See more features

See less features

Enterprise

Custom Quote*

Request custom metrics, models, integrations & more critical to your business needs.

*discounts on itemized rates based on consumption

Recommended for:

$100M+ B2C Multi-Channel Enterprises
Typical Annual Marketing Budget: >$20M

Key Features

Custom Integrations
Dedicated Expert Service
Multi-Touch Attribution Daily Refresh
Unlimited Matched Market Testing
Mixed Media Modeling Re-Training
Beta Access to Bonsai Labs

See more features

See less features

GET CUSTOM QUOTE

Features Included Per Package

X indicates included in package rate. All itemized products available as a-la-carte add-ons.

	Starter	Essentials	Insight	Visionary	Enterprise
Unlimited User Seats	X	X	X	X	X
Dedicated Marketing Cloud	X	X	X	X	X
Shopify Business Data Integration	X	X	X	X	X
Single View of 3P Conversions	X	X	X	X	X
Standard Platform Integrations	X	X	X	X	X
State Level Views	X	X	X	X	X
Owned Point-of-Sale Integration		X	X	X	X
Web Analytics Integration		X	X	X	X
Business Goals Integration		X	X	X	X
DMA Level Views		X	X	X	X
Campaign Level Data		X	X	X	X
Live Product Training Session (x1)		X	X	X	X
Spreadsheet Exports			X	X	X
Windowless 1P MTA: Weekly Refresh			X	X	X
Customer Journey: Funnel View			X	X	X
Quarterly Strategy Meetings			X	X	X
Matched-Market Testing Trial (x1)			X	X	X
30 Day Trial: Google / Facebook Algorithms			X	X	X
Matched-Market Testing (x1/month)				X	X
MMM: Standard Platforms (x1)				X	X
Audience Analysis				X	X
Audience Integrations: Standard				X	X
MTA Daily Refresh					X
Matched Market Testing Unlimited					X
Custom Data Dictionary					X
MMM: Standard & Custom Platforms					X
MMM Re-Training					X
Custom Integrations					X
Audience Integrations: Custom					X
Bonsai Labs Early Access					X
Enterprise Warehouse Migration					X
Account Strategist & Analytical Lead					X
Custom Data Engineering Services					X
Bi-Annual MarTech Assessment					X
Budget Scenario Planner (beta)					X
Financial Forecasting (beta)					X
Shopify Material Tracking (beta)					X