Acquire new customers, drive profitable growth
Explore Overstory
Multi-Touch Attribution, Incrementality Modeling, and Matched Market Testing in one seamless product.
Business Reporting
Every good marketer should have clear insight into how their business is performing.
That’s why the very first page in our platform is a Business Results page. Gone are the days of getting the emailed report with today’s sales.
Instead, see YTD, custom timeframes and YoY results in Overstory.
- 20 custom reporting KPIs including: Orders, Revenue, Profit, Lifetime Value, etc
Multi-Touch Attribution (MTA)
MTA is Bonsai’s digital footprint measurement. If there’s a click on your website, we can show you where it came from!
Channel Managers find MTA helpful to optimize channel performance & improve ROAS with these marketing proof points. CMOs find MTA valuable to tell a story to their executive teams about channel level impact on driving sales.
Overstory’s MTA model differentiators:
- Attributable journey using known, observable touchpoints
- Windowless, complete journey insights
- Important KPIs: Attributed Revenue, Orders & Sales + Lifetime Value
Incrementality Modeling
Incrementality Modeling is perfect for building your marketing mix. Because of its ability to understand new customer growth across any channel (impression-based or click-based), Incrementality Modeling is the solution for building out your investment and channel strategies at large.
Do you ever question how social views or TV is impacting new customer growth? With Incrementality Modeling, channels like social media, offline media, TV and connected television can all be measured.
CMOs, this is your tool for communicating marketing plans to fellow executives and putting them into effect with your marketing teams.
Matched Market Testing (MMT)
Channel Managers, test any marketing channel or ad campaign & see real time results. Does PMAX drive new customers? Or is TikTok really better than Facebook? With MMTs, you can get the answer to your latest hunch and scale for efficiency!
Overstory’s unique advantage:
- Deploy or holdout any advertising channel or campaign: Facebook, Instagram, TikTok, Pinterest, Google Ads, Bing, and more!
- Overstory will automatically find the best matched markets – no work for you or your teams!
Custom Audience Segmentation & Predictive Algorithms
First-Party Audience Lists, Exclusions, Targeting
Unlock the power of custom first-party audience lists to enhance your ad buying and targeting. By leveraging your existing customer data, you can create tailored audience segments, optimize ad spend, and craft personalized campaigns that resonate with your ideal customers. Retarget previous visitors with specific messaging and use data-driven insights to adapt your strategies in real-time, ensuring your advertising efforts are more effective and efficient. Transform your approach today and achieve better results with smarter targeting!
Beta Buying Algorithms for Google Ads & Facebook
Drive more orders and revenue at less cost with our predictive buying algorithms for Google Ads and Facebook, designed to leverage your brand’s unique data instead of relying solely on platform algorithms. By analyzing your first-party data, these algorithms enhance targeting precision, ensuring your ads reach the most relevant audiences, which converts to more purchases. Enjoy greater cost efficiency by minimizing wasted ad spend, as our technology continuously learns and adapts to optimize campaign performance in real time. Elevate your ad strategy today and achieve better results at a lower cost with first-party ad-buying algorithms!
Like what you see?
Try Overstory today.
