To run successful marketing programs, it’s crucial to know your customers and their behaviors. Customer Journey & Audience Analytics (CJAA) provide invaluable insights that can help you tailor your strategies, optimize your messaging, and ultimately run more efficient ads.
What is first-party Customer Journey & Audience Analytics?
CJAA is a data-driven approach that combines customer journey mapping and audience analytics to gain a comprehensive understanding of your customers’ experiences and preferences. At Bonsai, our first-party methodology means that we’re unifying customer marketing interactions with actual purchase or order data from your actual sales data, analyzing customer behaviors, and identifying key touchpoints. Bonsai’s Audience Analytics is rooted in our Multi-Touch Attribution measurement and can be gleaned to understand lifetime value, time to purchase, most popular marketing channels, and more.
Benefits of Customer Journey & Audience Analytics
Enhanced Marketing Effectiveness
- Identify drop-offs or lapsed customers: CJAA helps you uncover areas where customers may encounter difficulties or frustrations with your product. Are there multiple marketing interactions but no purchase? Why is that happening?
- Optimize marketing interactions: By understanding customer journeys, you can streamline ads and reduce the time to purchase. Do certain channels convert more new customers? What are those campaigns and how do we shorten the time to purchase with them?
- Personalize interactions: Tailor your messaging and offerings to individual needs and preferences, enhancing customer satisfaction.
Data-Driven Decision Making
- Informed strategies: CJAA provides the data needed to make informed decisions about your marketing strategies.
- Measure performance: Track key metrics to assess the effectiveness of your campaigns and make necessary adjustments.
- Continuous optimization: Use insights from CJAA to continuously refine and improve your marketing efforts.
How to Implement Customer Journey & Audience Analytics
1. Define your goals: Clearly outline what you want to achieve through CJAA, such as increasing business results (sales, new customers, revenue, etc), improving customer satisfaction, or gaining market share.
2. Gather data: At Bonsai, our Technical Program Managers, can help you collect data from ad platforms, website analytics, CRM systems, social media platforms, and data warehouses to create your first-party customer analytics.
3. Map customer journeys: Bonsai data engineers will build your customers’ purchase journeys, identifying key touchpoints and decision-making moments.
4. Analyze audience segments: We’ll collaborate with your team to identify distinct audience segments based on demographics, behaviors, and preferences.
5. Optimize marketing efforts: We’ll help you use the insights gained from CJAA to tailor your messaging, personalize interactions, and optimize your marketing campaigns.
By leveraging the power of Customer Journey & Audience Analytics, you can gain a deeper understanding of your customers, improve their experiences, and drive business growth.
Start your FREE demo of Bonsai’s audience analytics in Overstory. Get started today!
