Overstory Measurement Platform & Services Pricing

Pricing

Overstory Pricing & Services

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Starter Plan

$4,500/mo

Includes:

First-Party Marketing Cloud

Daily Refresh | Full Access

Business & Ads Reporting

Daily Refresh

ML Buying Algorithms

Free Google Ads pCV Trial

30 Day Matched-Market Test

Business Models Eligible:

Shopify
Navitaire
Magento
eCommerce
Brands using GA4 and Amplitude

Contact Sales

Professional Plan

$7,500/mo

Includes Starter Plan, Plus:

Matched-Market Testing

Up to 2 MMTs

Multi-Touch Attribution

Lifetime Value Modeling

Customer Journey Analytics

ML Buying Algorithms

Google Ads pCV Utilization

Up to 200K Clicks / Month Included

All Business Models Eligible

MTA Refreshes: Weekly
pCV Overages: $0.02 / click

Contact Sales

Enterprise Services

Monthly Volume Pricing & Full Service

Includes Professional Plan, Plus:

Unlimited Cloud

Unlimited MMTs and pCV

Daily MMT Refreshes

Incrementality Modeling

Fully Customized Models

Total Media & Marketing, All Sales up to Monthly Readouts

Expert Services & Betas

pFB Facebook Algorithm Access

Analytical Leads

Performance Marketing

Tech Operations

Contact Sales

Feature	Starter	Essentials	Insight	Visionary	Enterprise
Unlimited User Seats	X	X	X	X	X
Dedicated Marketing Cloud	X	X	X	X	X
Shopify Business Data Integration	X	X	X	X	X
Single View Of 3P Conversions	X	X	X	X	X
Standard Platform Integrations	X	X	X	X	X
State Level Views	X	X	X	X	X
Owned Point-of-Sale Integration		X	X	X	X
Web Analytics Integration		X	X	X	X
Business Goals Integration		X	X	X	X
DMA Level Views		X	X	X	X
Campaign Level Data		X	X	X	X
Live product training session X 1		X	X	X	X
Spreadsheet Exports			X	X	X
Windowless 1P MTA: Weekly Refresh			X	X	X
Customer Journey: Funnel View			X	X	X
Quarterly Strategy Meetings			X	X	X
Matched-Market Testing 1x Trial			X	X	X
30 day Trial: GGL / FB Algorithms			X	X	X
Matched-Market Testing 1x Month				X	X
MMM: Standard Platforms X 1				X	X
Retail Sales Data (Amazon,WMT,CA)				X	X
Audience Analytics				X	X
Audience Integrations - Standard				X	X
MTA Daily Refresh					X
Matched Market Testing Unlimited					X
Custom Data Dictionary					X
MMM: Standard & Custom Platforms					X
MMM Re-Training					X
Custom Integrations					X
Audience Integrations - Custom					X
Bonsai Labs Early Access					X
Enterprise Warehouse Migration					X
Account Strategist & Analytical Lead					X
Custom Data Engineering Services					X
Bi Annual MarTech Assessment					X
Budget Scenario Planner (beta)					X
Financial Forecasting (beta)					X
Shopify Material Tracking (beta)					X

Starter
Unified Cloud
Unlimited User Seats
MTA

Starter
x
x
MTA

Essentials
x
x
MTA

Insight
x
x
MTA

Visionary
x
x
MTA

Enterprise
x
x
x