If you’ve been an avid reader, you might notice things look a little bit different around here. Welcome to our new website! We hope you like it as much as we do. It’s been an incredibly tough year, but we are lucky to serve our customers doing two things with you: Get your data to … Read more
Marketers, sellers, and operators grow frustrated because of issues with Key Performance Indicators (“KPI”s). They should be: most marketing and sales strategy models are built on outdated financial frameworks. These stifle the impact of marketing and sales and hurt the entire business. What is wrong with the marketing & sales funnel framework? It’s sometimes criticized … Read more
Incredible data analysis & collaboration between the Cubeiq & the New York Times highlights areas that should prepare for longer, more difficult battles with COVID-19 shows us everything that’s great about our digital information age, and everything that needs to change if we are going to realize the benefits without falling victim to the perils.
You should never lose money advertising on Google Ads. You should never lose money on Facebook ads. In fact, you should never lose money anywhere media is sold at auction. Sure, it’s harder for big firms with big-firm problems, but if you are a small business or a mid-size company marketing direct-to-consumer through measurable channels, … Read more
Because, you might need something to do while you pass the time, present company included. We received a lot of positive response to our first post about marketing attribution. It’s also a time many of us are learning more about cause, effects, and positive intervention in areas far more serious than marketing. While we’ve got … Read more
Yes, we help companies with media and marketing attribution. Our approach might differ from what you are used to hearing. We don’t do it through our own industry-leading-identity tracking technology. We’re not pioneering a new business metric, calculation, or customer engagement score. Our attribution services begin and end with what we’ve learned from our practical … Read more