How Machine Learning Literacy Can Improve Daily Life

We’re told machine learning and artificial intelligence will forever alter human existence. Examples focus on facial recognition, self-driving cars, and personalized medicine using machine learning’s capability to process unprecedented data volume. We think of world-changing ML as imminently close, but yet to arrive. I love a good story, but this one omits a crucial detail. … Read more

Simple Steps To Ensure Your Google Ads Budget Works For Your Small Business

Like a lot of start-ups, Bonsai received a promotional $150 Google Ads credit to try out Google Ads! We’ve even been fortunate enough to hear from some of the very attentive customer service people who’ve taken the time to introduce themselves to us. [Note: as a former “866”er from back in the day, I have … Read more

Make Google Ads & Facebook Ads A Profit Center

You should never lose money advertising on Google Ads. You should never lose money on Facebook ads. In fact, you should never lose money anywhere media is sold at auction. Sure, it’s harder for big firms with big-firm problems, but if you are a small business or a mid-size company marketing direct-to-consumer through measurable channels, … Read more

Chrome’s Big Day

2 years. Start the countdown… Today, Google announced that it will phase out support for third party cookies in Chrome in two years. With over 60% of Earth using Chrome, this is a pretty big deal. As the third party cookie ecosystem begins to disintegrate, businesses will have to be much more savvy about how … Read more