Three Marketing Test Mistakes And How To Fix Them

You are an authoritative digital marketer at a leading digital organization. You run frequent A/B tests to measure the effectiveness of your marketing. I know you are running tests. Why? Because Google told you. And BCG told you. And Bain told you. It’s your “test-and-iterate” approach that makes you such an authority. Bad news for … Read more

An Entrepreneur’s Morning Routine: Squarespace & Media Waste

Seeing how popular they are online, I figured I’d write yet another blog post about an entrepreneur’s morning routine, small business life, and Squarespace. Okay, so maybe my version will be a little different. Anyway, I do want to start with my morning reading from a few days ago. I was trying to catch up … Read more

Part 3: Omnichannel Attribution In Theory and Practice

TL;DR – Already dig our approach? Learn more about the features of our managed attribution service by skipping here. If you enjoy a silly story, or are intrigued by a measurement and attribution philosophy completely different than what you’ve seen before – read on! Consider the cupcake. One morning, Daisy’s mother brings this delicious looking … Read more

More KPI Catastrophes & How To Fix Them

“What’s your goal or target Cost-Per-Acquisition?” — Every Marketing Platform How does anyone answer that question? Aren’t we always striving to get as many customers as possible, for as little $ investment as possible? There’s always something hollow about answering that question — “target given what?” Maybe a better question is this: “What’s your business … Read more

Make Google Ads & Facebook Ads A Profit Center

You should never lose money advertising on Google Ads. You should never lose money on Facebook ads. In fact, you should never lose money anywhere media is sold at auction. Sure, it’s harder for big firms with big-firm problems, but if you are a small business or a mid-size company marketing direct-to-consumer through measurable channels, … Read more