I don’t think anything makes me crazier than when a business leader receives critical data and instead of acting and increasing returns, they go ahead and design a “test” that derails everything. Digital marketing & business analytics are powerful precisely because they generate thousands of signals that can improve outcomes at a scale far outpacing … Read more
TL;DR – Already dig our approach? Learn more about the features of our managed attribution service by skipping here. If you enjoy a silly story, or are intrigued by a measurement and attribution philosophy completely different than what you’ve seen before – read on! Consider the cupcake. One morning, Daisy’s mother brings this delicious looking … Read more
Most digital marketing strategies are burdened by unnecessary complexity. Some are worse. Flawed bid automation, poor budget allocation, ineffective audience targeting, dodgy performance reporting and analytics are all in play today across wide swaths of media in market. Despite this, most programs enjoy profitability and productivity, not because they are sound, but because ad technology … Read more
Incredible data analysis & collaboration between the Cubeiq & the New York Times highlights areas that should prepare for longer, more difficult battles with COVID-19 shows us everything that’s great about our digital information age, and everything that needs to change if we are going to realize the benefits without falling victim to the perils.