How Machine Learning Literacy Can Improve Daily Life

We’re told machine learning and artificial intelligence will forever alter human existence. Examples focus on facial recognition, self-driving cars, and personalized medicine using machine learning’s capability to process unprecedented data volume. We think of world-changing ML as imminently close, but yet to arrive. I love a good story, but this one omits a crucial detail. … Read more

An Entrepreneur’s Morning Routine: Squarespace & Media Waste

Seeing how popular they are online, I figured I’d write yet another blog post about an entrepreneur’s morning routine, small business life, and Squarespace. Okay, so maybe my version will be a little different. Anyway, I do want to start with my morning reading from a few days ago. I was trying to catch up … Read more

Fix Your KPIs: Trash The Funnel

Marketers, sellers, and operators grow frustrated because of issues with Key Performance Indicators (“KPI”s). They should be: most marketing and sales strategy models are built on outdated financial frameworks. These stifle the impact of marketing and sales and hurt the entire business. What is wrong with the marketing & sales funnel framework? It’s sometimes criticized … Read more

Attribution Part 2: Simple, Smart Questions

Because, you might need something to do while you pass the time, present company included. We received a lot of positive response to our first post about marketing attribution. It’s also a time many of us are learning more about cause, effects, and positive intervention in areas far more serious than marketing. While we’ve got … Read more

Let’s Raise Our Expectations of Data Quality

Why is it that we are perfectly comfortable returning an item to a retailer due to a small, cosmetic blemish, but then go into work the next day and correct mistakes for an hour on some spreadsheet we received and not think anything of it? Expectations. We have been trained that things we buy from … Read more

Don’t Kill Your DMP, But Get To Know It

When George P. Slefo’s article hit AdAge on Valentine’s Day, I wanted to fire off about 1,000 words immediately. Thankfully, I took the weekend to let the article percolate a bit before commenting. George touched on key developments for marketing technology platforms thanks to privacy and tracking changes involving third-party audience targeting & measurement. In … Read more

Lies, Damn Lies, and Data Protection

Perusing the news this morning I was drawn back to the article about Jumpshot on TechCrunch, Avast’s marketing technology subsidiary. They announced it will shut down after pressures mounted after investigations uncovered that Jumpshot was harvesting & selling user behavior data from it’s anti-virus tech without offering consent and control. Two things drew me back … Read more