The Twelve Errors of Mar-Tech

If you’ve been an avid reader, you might notice things look a little bit different around here. Welcome to our new website! We hope you like it as much as we do. It’s been an incredibly tough year, but we are lucky to serve our customers doing two things with you: Get your data to … Read more

Your Attribution Is Weak, But Your Digital Marketing Tech Stack Is Weaker

Thank you, Google News, for surfacing a great article on Friday. If you haven’t read Dr. Augustine Fou’s piece in Forbes on Aug 20, 2020, The link is here. He discusses advertising measurement, analytics and attribution, and points to how trivial compromising these systems are for fraudsters. It’s true – fraud remains a threat to … Read more