The Twelve Errors of Mar-Tech

If you’ve been an avid reader, you might notice things look a little bit different around here. Welcome to our new website! We hope you like it as much as we do. It’s been an incredibly tough year, but we are lucky to serve our customers doing two things with you: Get your data to … Read more

Part 3: Omnichannel Attribution In Theory and Practice

TL;DR – Already dig our approach? Learn more about the features of our managed attribution service by skipping here. If you enjoy a silly story, or are intrigued by a measurement and attribution philosophy completely different than what you’ve seen before – read on! Consider the cupcake. One morning, Daisy’s mother brings this delicious looking … Read more

Fix Your KPIs: Trash The Funnel

Marketers, sellers, and operators grow frustrated because of issues with Key Performance Indicators (“KPI”s). They should be: most marketing and sales strategy models are built on outdated financial frameworks. These stifle the impact of marketing and sales and hurt the entire business. What is wrong with the marketing & sales funnel framework? It’s sometimes criticized … Read more