The Twelve Errors of Mar-Tech

If you’ve been an avid reader, you might notice things look a little bit different around here. Welcome to our new website! We hope you like it as much as we do. It’s been an incredibly tough year, but we are lucky to serve our customers doing two things with you: Get your data to … Read more

Your Attribution Problem & Three Steps For Practical Improvement

Yes, we help companies with media and marketing attribution. Our approach might differ from what you are used to hearing. We don’t do it through our own industry-leading-identity tracking technology. We’re not pioneering a new business metric, calculation, or customer engagement score. Our attribution services begin and end with what we’ve learned from our practical … Read more

Chrome’s Big Day

2 years. Start the countdown… Today, Google announced that it will phase out support for third party cookies in Chrome in two years. With over 60% of Earth using Chrome, this is a pretty big deal. As the third party cookie ecosystem begins to disintegrate, businesses will have to be much more savvy about how … Read more