The Twelve Errors of Mar-Tech

If you’ve been an avid reader, you might notice things look a little bit different around here. Welcome to our new website! We hope you like it as much as we do. It’s been an incredibly tough year, but we are lucky to serve our customers doing two things with you: Get your data to … Read more

More KPI Catastrophes & How To Fix Them

“What’s your goal or target Cost-Per-Acquisition?” — Every Marketing Platform How does anyone answer that question? Aren’t we always striving to get as many customers as possible, for as little $ investment as possible? There’s always something hollow about answering that question — “target given what?” Maybe a better question is this: “What’s your business … Read more