Part 3: Omnichannel Attribution In Theory and Practice

TL;DR – Already dig our approach? Learn more about the features of our managed attribution service by skipping here. If you enjoy a silly story, or are intrigued by a measurement and attribution philosophy completely different than what you’ve seen before – read on! Consider the cupcake. One morning, Daisy’s mother brings this delicious looking … Read more

Practical Attribution – Bonus Snippet

A few months ago I promised three parts to the blog series on how Attribution should be practical. We’re putting the finishing touches on part III, but before that’s done I couldn’t resist adding another short snippet. Consider this 2.5? You’ve probably heard this wisdom before: “Measure twice, cut once.” — Ancient Carpenter’s Proverb We … Read more

Fix Your KPIs: Trash The Funnel

Marketers, sellers, and operators grow frustrated because of issues with Key Performance Indicators (“KPI”s). They should be: most marketing and sales strategy models are built on outdated financial frameworks. These stifle the impact of marketing and sales and hurt the entire business. What is wrong with the marketing & sales funnel framework? It’s sometimes criticized … Read more

Attribution Part 2: Simple, Smart Questions

Because, you might need something to do while you pass the time, present company included. We received a lot of positive response to our first post about marketing attribution. It’s also a time many of us are learning more about cause, effects, and positive intervention in areas far more serious than marketing. While we’ve got … Read more