The Twelve Errors of Mar-Tech

If you’ve been an avid reader, you might notice things look a little bit different around here. Welcome to our new website! We hope you like it as much as we do. It’s been an incredibly tough year, but we are lucky to serve our customers doing two things with you: Get your data to … Read more

Fix Analytics & Data Science: Analysis Should Be Practical

Our marketing attribution philosophy is: Attribution Should Be Practical. Starting today, let’s extend this philosophy to everything you do in measurement and analytics. Every analysis should be practical. I received a request to blog about the wake many martech platforms leave. Discretion being the better part of valor, I’ll share some stories, but keep the … Read more

Your Attribution Problem & Three Steps For Practical Improvement

Yes, we help companies with media and marketing attribution. Our approach might differ from what you are used to hearing. We don’t do it through our own industry-leading-identity tracking technology. We’re not pioneering a new business metric, calculation, or customer engagement score. Our attribution services begin and end with what we’ve learned from our practical … Read more