The Twelve Errors of Mar-Tech

If you’ve been an avid reader, you might notice things look a little bit different around here. Welcome to our new website! We hope you like it as much as we do. It’s been an incredibly tough year, but we are lucky to serve our customers doing two things with you: Get your data to … Read more

Your Attribution Problem & Three Steps For Practical Improvement

Yes, we help companies with media and marketing attribution. Our approach might differ from what you are used to hearing. We don’t do it through our own industry-leading-identity tracking technology. We’re not pioneering a new business metric, calculation, or customer engagement score. Our attribution services begin and end with what we’ve learned from our practical … Read more

Don’t Kill Your DMP, But Get To Know It

When George P. Slefo’s article hit AdAge on Valentine’s Day, I wanted to fire off about 1,000 words immediately. Thankfully, I took the weekend to let the article percolate a bit before commenting. George touched on key developments for marketing technology platforms thanks to privacy and tracking changes involving third-party audience targeting & measurement. In … Read more

Lies, Damn Lies, and Data Protection

Perusing the news this morning I was drawn back to the article about Jumpshot on TechCrunch, Avast’s marketing technology subsidiary. They announced it will shut down after pressures mounted after investigations uncovered that Jumpshot was harvesting & selling user behavior data from it’s anti-virus tech without offering consent and control. Two things drew me back … Read more