Bonsai can work to help you tune and optimize any custom or COTS solution to help you improve your marketing performance and drive digital business. Whether you’re dealing with a stack that’s riddled with legacy solutions or just have a complex stack that you need help making work better for you, we’re here to help.
Customers transition rapidly across laptops, various mobile devices and social apps. They shop in storefront apps and engage with physical storefronts. Standard funnel approaches or attribution models can’t handle this complexity. Marketers need a way to understand how their customers are arriving at a purchase, no matter what path brought them there.
Bonsai’s Unified Customer Measurement and attribution models enable marketing, revenue and sales teams to have a single trusted picture of the digital business. We help them see the individual tracks customers are traveling within the brand’s broader digital footprint.
Bonsai unifies business data and empowers enterprise teams to see true performance and spot emerging opportunities in real-time.
Bonsai has been instrumental in thoughtfully assessing the current status of operations in Ancestry marketing, recommending solutions, and helping us implement them.
Challenge Summary
When the COVID-19 pandemic arrived in March 2020, the sports and gaming industry was flipped upside down as sporting events were postponed or canceled altogether, like the popular NCAA March Madness tournament. At the same time, casinos shut down, preventing sports bettors from buying tickets to see the secondary market. Due to this confluence of factors, PropSwap saw its marketplace struggle, with fewer and fewer bets taking place.
To overcome this challenge, the company started looking for ways to engage more users in a cost-effective manner.
Bonsai is a trusted partner to alleviate technology friction so you can better engage with your customers and unlock new opportunities.
We unify your business use proven data science methods and better analytics to arrive at understanding.
We bring data strategy to your marketing and create smarter audience segments and strategies that optimize acquisition, curation and retention.
We take a scientific approach and help you test and find how to best engage and activate customers where and when it matters.
We use a proprietary measurement platform, tailored to provide unique decision-support for you — in real-time.
Our market technology optimization solutions enable enterprises to maximize marketing dollars and teams time. Book a call with our Data Analytics team to learn how Bonsai can help you grow revenue better than ever across your digital business.