Shifting customer behavior, increased global competition, and radical technology change has made digital business success harder than ever to achieve.
Driving growth and executing right-timed action is a challenge even in economic booms. When strong market headwinds or disruption have your business on its heels, gaining ground while staying alive can seem like an impossible task.
For businesses in this situation, it’s critical to get every decision right and right-timed. Being able to move fast with accurate data and make right decisions with confidence can make all the difference.
You need to quickly engage and retain existing customers so competitors cannot sweep in. It’s important to know and show that every resource is being leveraged, every dollar is being maximized, and that all initiatives are demonstrably supporting overall growth. In these moments, strategic alignment and technology integration must be in place to ensure teams have what they need to help the business grow.
Get immediate insights that drive intuitive decisions using data you already own.
Reduce waste, eliminate data risk, and increase customer acquisition. Bonsai helps you simplify your tech, better leverage your data, and streamline ops.
Verify performance marketing is measurably driving profitable growth. Bonsai’s platform-agnostic, measurement-first approach creates transparency and understanding across the business.
Bonsai connects your digital ecosystem and enables your data to be consolidated and actionable.
Bonsai has been instrumental in thoughtfully assessing the current status of operations in Ancestry marketing, recommending solutions, and helping us implement them.
Challenge Summary
When the COVID-19 pandemic arrived in March 2020, the sports and gaming industry was flipped upside down as sporting events were postponed or canceled altogether, like the popular NCAA March Madness tournament. At the same time, casinos shut down, preventing sports bettors from buying tickets to see the secondary market. Due to this confluence of factors, PropSwap saw its marketplace struggle, with fewer and fewer bets taking place.
To overcome this challenge, the company started looking for ways to engage more users in a cost-effective manner.
Bonsai is specialized in helping companies pivot digitally and gain a sustainable digital edge. Book a call with the Bonsai team to learn how we can optimize your tech to support and supercharge what your business can do online.