The pressure to improve profitability each quarter is intense. While there are hundreds of ways to improve the bottom line for the digital business, knowing which levers to pull is an increasingly difficult question to answer.
Improving customer experiences and business revenue are goals that must be advanced in parallel, but are often pursued in siloed ways that limit and fragment impact.
Bonsai helps align teams and technology so that you can leverage business information to the fullest to increase profitability and drive revenue with more clarity and precision.
Get immediate insights that drive intuitive decisions using data you already own.
Reduce waste, eliminate data risk, and increase customer acquisition. Bonsai helps you simplify your tech, better leverage your data, and streamline ops.
Verify performance marketing is measurably driving profitable growth. Bonsai’s platform-agnostic, measurement-first approach creates transparency and understanding across the business.
Bonsai connects your digital ecosystem and enables your data to be consolidated and actionable.
Bonsai has been instrumental in thoughtfully assessing the current status of operations in Ancestry marketing, recommending solutions, and helping us implement them.
Challenge Summary
When the COVID-19 pandemic arrived in March 2020, the sports and gaming industry was flipped upside down as sporting events were postponed or canceled altogether, like the popular NCAA March Madness tournament. At the same time, casinos shut down, preventing sports bettors from buying tickets to see the secondary market. Due to this confluence of factors, PropSwap saw its marketplace struggle, with fewer and fewer bets taking place.
To overcome this challenge, the company started looking for ways to engage more users in a cost-effective manner.
We needed a partner who not only understands the digital marketing ecosystem, but who also knows how to leverage data to validate the impact our Google Ads investment has across both our national online and local retail businesses. Bonsai brings a world-class strategic approach and provides key insights that enables our senior leadership team can confidently act on to help us continue our drive towards establishing a true connected retail strategy.
Bonsai specializes in helping companies to find new and better ways to grow their digital business. Book a call with the Bonsai team to learn how we can optimize your tech to support and supercharge what your business can do online.