Data Strategy That Drives

Digital Marketing Performance

Finding the digital throughlines to engage with customers has become complex for modern marketers.

Rapidly changing consumer behaviors, supply chain bottlenecks, and evolving privacy laws are just a few of the competing forces complicating efforts to maintain, regain or achieve digital edge.

Trying to advance brand strategy and remain focused on how to best connect with customers across the kaleidoscope of channels is exhausting. Marketing platforms provide a plethora of statistics for teams to sift through, but offer limited line of sight to measures that can be directly tied to growing the business.

Bonsai fuses data strategy with cutting edge data science to supercharge digital marketing performance enabling your teams and platforms to better drive bottom line results across the business.

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Precision Performance. Holistic Impact.

Imagine working with reconciled, unified clean business data every day — knowing the unique data points and specific channels are verifiably contributing to tangible value. Get that with a partner that has your back. That’s Bonsai.

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Measure Outcomes. Unify Data.

We’ll help you get the most out of your performance marketing budget and don’t do things the lazy way. Vanity metrics and performance fluff that doesn’t improve the business. We take a holistic approach that empowers marketing and sales teams, garnering trust from practitioners all the way to the board room.

Your Digital Marketing Performance Can Become Your Secret Superpower & Unique Edge.

Bonsai builds unique marketing to deliver maximize results for your unique business.

Focused on results, not fees: We help you get the most out of your marketing budget in ways that drive profitability for you, not us.

Future-proof digital marketing technology: Strategies that optimize the first-party data to your digital business.

Integrity-first: Tech-agnostic approach to digital marketing performance.

Improve digital customer experience: In ways that drive results and don’t require dev or engineering to implement.

No change in legacy tech: Does not require you to change your tech to improve performance.

Work with current technologies: To build automated, value-based investment impact measurement.

Maximize performance while creating new advantages.

The Bonsai Difference

Bring your questions. We’ll find answers.

Working with Bonsai will help you:

Bring your questions. We’ll find answers.

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Bonsai is focused first and foremost on delivering ambitious change management and data insights, not simply advising or selling solutions.

What about our digital marketing is working? What’s not?
Are we maximizing our ROI across channels?
Where can we find cost savings? How do we know we’re cutting the right things?
How do we know we’re measuring accurately? Are we measuring the right things?
Where are our blind spots? What are we leaving on the table?
Is our marketing speed keeping pace with the digital environment?
How can performance marketing support our overall corporate vision and strategic initiatives?
How can we maximize conversions across physical and digital business channels?

Working with Bonsai will help you:

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Leverage First-Party Data to navigate the changing privacy ecosystem
Lean into contextual advertising
Build trust with transparency and value
Engage consumers in real-time
Fine-tune eCommerce and mobile strategy
Get smarter real-time campaign optimization and closed-loop measurement
Migrate to first-party targeting at scale, all while increasing reach and business performance

Our Approach & Process

Learn

We unify your business use proven data science methods and better analytics to arrive at understanding.

Build

We bring data strategy to your marketing and create smarter audience segments and strategies that optimize acquisition, curation and retention.

See

We take a scientific approach and help you test and find how to best engage and activate customers where and when it matters.

Measure

We use a proprietary measurement platform, tailored to provide unique decision-support for you — in real-time.

Get Started With A Free Custom MarTech Assessment

Proven Performance Marketing Purpose-Built for You

Algorithms Optimized for Your Results

Bonsai’s proprietary bidding algorithms unlock incremental profits for any business model.

Trusted & Committed Partners

Bonsai doesn’t tie service fees to media investment percentages – we succeed when your business succeeds.

Advisory & Implementation Together

Bonsai isn’t just consultants who assess and leave. We’ve got daily eyes on your accounts to make the right recommendations when it matters most.

Service Features

Marketing Data Strategy

Incrementality & Analytics

Growth Strategy

Forecasting & Predictive Modeling

Managed Data Warehousing

Causal Attribution

Digital Media Management

Audience Segmentation & Automation

Better Results With

Benefits for the Entire Business

$100M+

in total client savings (and counting)

Accelerate Profits

Reduce Costs

Generate New Revenue

Drive Business Growth

Transition to GA4

Real World Results

Leading global brands are maximizing their impact with Bonsai’s digital marketing performance solutions.

Featured Case Study

Ancestry

Ancestry had multiple challenges when they came to Bonsai: measurement infrastructure, media attribution and strategy to name a few. There were many systems and teams operating in silos. The business wanted to move away from transactional goals and last-click attribution, so they could pursue true customer-centric marketing. Ancestry also wanted to make sure they were prepared for data privacy changes, so they turned to Bonsai as an objective 3rd party.