Universal Analytics is the foundation of most digital marketing models. When Universal Analytics sunsets, you’ll need to rely solely on Google Analytics 4 data.
Migrating to GA4 early is important for a few reasons. First, it’s a good idea to gather as much historical data as possible before the UA sunset so that you don’t have any data gaps that might result in blind spots or data distortions. Second, switching early lets you collect better first party data to optimize against now, ensuring you are ahead of your competition’s campaigns when they lose access to most of their third-party conversion data.
GA4’s measurement is more flexible than the one used by GA3
You can use GA4 for your website, mobile app, and a combination of the two together
Aggregated reporting is built in so you can see the full picture in a single view
GA4’s reporting more sophisticated schemas are more accurate than GA3
Attribution and customer journey mapping across devices is much more precise
Robust cross device and cross-platform tracking is built-in and enhanced measurement features are automated – no need for additional coding/tagging
More sophisticated conversion tracking is built-in so you can gain more insights and easily optimize for any important conversion event types
Sensitive data remains protected and within new privacy law regulations
See how users are browsing and behaving in your ecosystem without leaving the GA platform
Machine learning algorithms measure conversion progress so you see and act in real-time based on real customer data and behaviors
Marketing leaders can maintain and increase digital advantage during a GA4 migration when they:
We needed a partner who not only understands the digital marketing ecosystem, but who also knows how to leverage data to validate the impact our Google Ads investment has across both our national online and local retail businesses. Bonsai brings a world-class strategic approach and provides key insights that enables our senior leadership team to confidently act on to help us continue our drive towards establishing a true connected retail strategy.
Top-notch customer service and intelligent business solutions. We look forward to working with them for years to come.
Bonsai has been instrumental in thoughtfully assessing the current status of operations in Ancestry marketing, recommending solutions, and helping us implement them. I have been really impressed with the insights that Bonsai has shared based on meetings with internal team members.
Bonsai has been tremendous to work with. Their attention to detail and expertise in the field of paid search marketing has been extremely beneficial. I would recommend them to any growing online business.
Bonsai Data Solutions identified gaps in our first-party data and provided Claire’s with a framework to activate and unify customer data for our most important marketing campaigns.
Bonsai not only made us better, but pushed us to think in ways we never would have identified ourselves.
Bonsai has worked closely with our entire team to join all of our data into a complete, unified view of the business. They have provided key insights to help us improve our operations and efficiency.
The Bonsai Team has been instrumental in helping our organization get set up with foundational elements of business intelligence and strategy development. They’ve been a joy to work with, a diligent team, and a consistent group of people to work with. I feel at peace & reassured about where we are today as an org as well as the road ahead; this is all thanks to our partnership and work with Bonsai.
Challenge Summary
When the COVID-19 pandemic arrived in March 2020, the sports and gaming industry was flipped upside down as sporting events were postponed or canceled altogether, like the popular NCAA March Madness tournament. At the same time, casinos shut down, preventing sports bettors from buying tickets to see the secondary market. Due to this confluence of factors, PropSwap saw its marketplace struggle, with fewer and fewer bets taking place.
To overcome this challenge, the company started looking for ways to engage more users in a cost-effective manner.
While many marketers feel nervous about making the leap to GA4, Bonsai is here to help. If your company is already using Google Tag Manager, migrating to GA4 can be a seamless and straightforward process. Even if your business is not using a tag management solution like GTM, Bonsai can ensure that you’re collecting all the data you need to be capturing in your GA4 setup. Regardless of your current GA4 readiness, Bonsai will help you optimize your entire analytics landscape so that your new GA4 setup is built around your existing UA data collection.
Bonsai will audit your existing Google properties across UA and GTM to determine what data will be essential in GA4 for your digital business to meet your objectives.
Bonsai will create a high-fidelity map of your business and customer journey to determine the ideal GA4 setup for your environment.
We will ensure that your final GA4 setup is best configured to achieve your business goals and maximize your first-party data opportunities.
Bonsai will manage the set up of your new GTM container(s) and GA4 properties, which includes testing and debugging of all new tracking. We will work as closely as you prefer in this process and will walk you through a guided review and sign-off before deployment of any changes.
Book a call with our Data Analytics team to learn how Bonsai can help you migrate to GA4 with confidence.