Costs are rising everywhere and customers are becoming more price-conscious than ever. Controlling business costs during recessionary inflation means businesses must get smarter about how they are using resources and allocating their marketing dollars.
One of the best ways to absorb the impact of rising costs is streamlining your marketing technologies to maximize every customer touchpoint. Most technology stacks have redundancy and waste that when cut free up resources and time for teams to drive results.
Bonsai can help identify and reduce the waste and complexity that is weighing your business down so you can be more agile and effective.
Get immediate insights that drive intuitive decisions using data you already own.
Reduce waste, eliminate data risk, and increase customer acquisition. Bonsai helps you simplify your tech, better leverage your data, and streamline ops.
Verify performance marketing is measurably driving profitable growth. Bonsai’s platform-agnostic, measurement-first approach creates transparency and understanding across the business.
Bonsai connects your digital ecosystem and enables your data to be consolidated and actionable.
We needed a partner who not only understands the digital marketing ecosystem, but who also knows how to leverage data to validate the impact our Google Ads investment has across both our national online and local retail businesses. Bonsai brings a world-class strategic approach and provides key insights that enables our senior leadership team to confidently act on to help us continue our drive towards establishing a true connected retail strategy.
Top-notch customer service and intelligent business solutions. We look forward to working with them for years to come.
Bonsai has been instrumental in thoughtfully assessing the current status of operations in Ancestry marketing, recommending solutions, and helping us implement them. I have been really impressed with the insights that Bonsai has shared based on meetings with internal team members.
Bonsai has been tremendous to work with. Their attention to detail and expertise in the field of paid search marketing has been extremely beneficial. I would recommend them to any growing online business.
Bonsai Data Solutions identified gaps in our first-party data and provided Claire’s with a framework to activate and unify customer data for our most important marketing campaigns.
Bonsai not only made us better, but pushed us to think in ways we never would have identified ourselves.
Bonsai has worked closely with our entire team to join all of our data into a complete, unified view of the business. They have provided key insights to help us improve our operations and efficiency.
The Bonsai Team has been instrumental in helping our organization get set up with foundational elements of business intelligence and strategy development. They’ve been a joy to work with, a diligent team, and a consistent group of people to work with. I feel at peace & reassured about where we are today as an org as well as the road ahead; this is all thanks to our partnership and work with Bonsai.
Challenge Summary
When the COVID-19 pandemic arrived in March 2020, the sports and gaming industry was flipped upside down as sporting events were postponed or canceled altogether, like the popular NCAA March Madness tournament. At the same time, casinos shut down, preventing sports bettors from buying tickets to see the secondary market. Due to this confluence of factors, PropSwap saw its marketplace struggle, with fewer and fewer bets taking place.
To overcome this challenge, the company started looking for ways to engage more users in a cost-effective manner.
Bonsai brings expertise earned at Google, Boeing and NASA to help companies in every sector find better ways to connect with customers and drive revenue. Book a call with the Bonsai team to learn how we can optimize your tech for your online business.