Costs are rising everywhere and customers are becoming more price-conscious than ever. Controlling business costs during recessionary inflation means businesses must get smarter about how they are using resources and allocating their marketing dollars.
One of the best ways to absorb the impact of rising costs is streamlining your marketing technologies to maximize every customer touchpoint. Most technology stacks have redundancy and waste that when cut free up resources and time for teams to drive results.
Bonsai can help identify and reduce the waste and complexity that is weighing your business down so you can be more agile and effective.
Get immediate insights that drive intuitive decisions using data you already own.
Reduce waste, eliminate data risk, and increase customer acquisition. Bonsai helps you simplify your tech, better leverage your data, and streamline ops.
Verify performance marketing is measurably driving profitable growth. Bonsai’s platform-agnostic, measurement-first approach creates transparency and understanding across the business.
Bonsai connects your digital ecosystem and enables your data to be consolidated and actionable.
Bonsai has been instrumental in thoughtfully assessing the current status of operations in Ancestry marketing, recommending solutions, and helping us implement them.
Challenge Summary
When the COVID-19 pandemic arrived in March 2020, the sports and gaming industry was flipped upside down as sporting events were postponed or canceled altogether, like the popular NCAA March Madness tournament. At the same time, casinos shut down, preventing sports bettors from buying tickets to see the secondary market. Due to this confluence of factors, PropSwap saw its marketplace struggle, with fewer and fewer bets taking place.
To overcome this challenge, the company started looking for ways to engage more users in a cost-effective manner.
Bonsai brings expertise earned at Google, Boeing and NASA to help companies in every sector find better ways to connect with customers and drive revenue. Book a call with the Bonsai team to learn how we can optimize your tech for your online business.