Cultivating Advantage Through

The Art of Bonsai

Elegant Solutions Grounded in Data Science.

Bonsai exists to empower enterprise leaders in highly competitive markets to maximize business data to reveal more.

Data Strategy That Drives Digital Advantage.

Businesses are overrun with data. We help enterprises cultivate data and tech to drive growth through three simple principles.

Give business data a strategy so it’s an asset.

Apply data science to marketing
to make it intelligent.

Cultivate technology so it’s truly effective.

Our Approach

We craft data strategies that create competitive advantage and accelerate growth. Grafting together data science, business intelligence, and first-party data analytics, Bonsai trims what’s hindering performance to reveal growth.

  • Cultivate competitive advantage
  • Drive performance marketing
  • Unify first-party data
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Our Philosophy

Proven data science, innovative data strategy, and actionable analytics increase advantage and drive measurable results.

  • Business Strategy at the Core
  • Deep Performance Marketing Experience
  • Tech Agnostic Solutions Approach 
  • Proven Data Science Practices
  • Substantiated, Replicable Methodology

Our Strategy

Transforming data into meaningful business

Our approach to data strategy is both an art and science.

Data strategies that are a direct source of competitive advantage

Data strategy solutions that provide a predictable way to measurably improve marketing performance and marketplace standing.

Data strategies that accelerate growth initiatives

Our innovative approach to data strategy enables transformative renewal and growth that drives shareholder value.

Data solutions that align and maximize business data, marketing analytics, and BI

Our holistic data strategy approach cultivates effective and sustainable marketing models that support corporate strategy and digital business.

Two men working on a laptop together in bright modern office

Nurture growth. Cultivate advantage. Reveal more.

10,000+ MarTech tools are not solving basic business problems. Bonsai helps your data and tech truly work for you so you can do more. 

Our team of highly skilled practitioners has broad business understanding, deep technology expertise, and a singular focus on making data become your company’s biggest asset and advantage.

Bonsai delivers real results.

Our work continues to achieve measurable performance and tangible value for clients.


in total client savings (and counting)

Cost Per Clicks

below industry average


improvement in efficiency across $300k monthly spend


of thousands saved in hiring talent

Cost Per Call Down
Clicks Up

of thousands saved in manual business reporting

Driving Performance in Every Sector

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Media, Sports & Entertainment
Retail & CPG Brands
Telecomm & High-Tech
Finance & FinTech
Global Tech Conglomerates
Health IT & HealthTech
Cybersecurity Technologies
Legal Services
Higher Education
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Bill Kiss, Chief Digital Officer, Ace Hardware

We needed a partner who not only understands the digital marketing ecosystem, but who also knows how to leverage data to validate the impact our Google Ads investment has across both our national online and local retail businesses. Bonsai brings a world-class strategic approach and provides key insights that enables our senior leadership team can confidently act on to help us continue our drive towards establishing a true connected retail strategy.

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Bonsai has been instrumental in thoughtfully assessing the current status of operations in Ancestry marketing, recommending solutions, and helping us implement them. I have been really impressed with the insights that Bonsai has shared based on meetings with internal team members.

Ian Epstein Headshot


Bonsai has been tremendous to work with. Their attention to detail and expertise in the field of paid search marketing has been extremely beneficial. I would recommend them to any growing online business.

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Marissa Hagmeyer, COO, Neat Method

Bonsai has worked closely with our entire team to join all of our data into a complete, unified view of the business. They have provided key insights to help us improve our operations and efficiency.

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Alex Koh, Product Operations Manager, Alkeme Health

The Bonsai Team has been instrumental in helping our organization get set up with foundational elements of business intelligence and strategy development. They’ve been a joy to work with, a diligent team, and a consistent group of people to work with. I feel at peace & reassured about where we are today as an org as well as the road ahead; this is all thanks to our partnership and work with Bonsai.

Data Advisory Services

  • Innovative MarTech Design
  • Robust Incrementality & Analytics
  • Science-based Forecasting & Predictive Modeling
  • Accurate Measurement Strategy
  • Actionable Business Intelligence Reporting
  • Managed Data Warehousing Solutions
  • Bidding Optimization
  • Digital Media Management
  • Audience Segmentation & Automation
  • Teams-based Performance Dashboards
  • Tech & Teams Optimization
  • Technology Ecosystem Curation
  • Causal Attribution
  • Store & Franchise Optimization
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What problems can Bonsai solve for you?

Talk with one of our data practitioners today and discover how data strategy can unlock opportunity across your digital business.