Bonsai’s data strategy and performance marketing solutions leverage proven data science, innovative data strategy, and actionable analytics to increase advantage and drive measurable growth across the enterprise.
Work Smarter, Faster & With More Certainty
Bonsai helps marketers see better answers to the key questions that actually make a difference, right there in the systems you’re already using.
Bonsai ensures BI dashboards and analytics are configured to always ask the right questions from your data so you can act in real-time.
Right-timed Insights Eliminate the Need for “Growth Hacks”
You can’t launch a successful next campaign if you’re working with stale data and targeting a digital acre that your customers have already moved on from.
Bonsai instruments your analytics engines and views so that you can send the right message to the right audience at the right time.
Expertly-Configured Data Analytics & BI Dashboards, Optimized for Your Exact Goals.
Your unique business demands tailored analytics to reap maximum results.
Ask the right questions
- Make data-driven, quality business decisions in real-time
- Enhance performance and react faster to changing preferences and trends.
Better define and target your key demographics.
- Unify business data and get a complete view of your customers across every channel
- Organize multi-channel streams to create more actionable data
- Build a complete view of target customers
- Better define audiences and thus target them more easily by looking for the right metrics.
Improve the Quality and Speed of Reports
- Fully-automated marketing data warehouses powered by Google Cloud and BigQuery eliminate wasted data collection and unification time
The Bonsai Difference
Unlike most advisories, Bonsai understands the first principle of data analytics and how to make your business intelligence result in smarter decisions.
- Is my data accurate? Can we just trust?
- Does my data line up with other systems?
- What’s missing? Do we have the full picture?
- Is the data we’re using meaningful?
- What can we measure and analyze to get more meaningful results?
- Focused on results, not fees: We help you enhance your data strategy and analytics and react better and faster to changing preferences and trends.
- Technology expertise and business strategy understanding: We can identify the key features of your critical audience segments revealing opportunities to send the right message to the right people at the right time.
- Bespoke data strategies: Bonsai helps you optimize analytics and business intelligence tools so you can visualize their data in actionable ways, and see where to go next.
Our Approach & Process
Modern Marketing Assessment
Bonsai’s 71-point assessment solves critical questions and evaluates your teams, tech, intelligence and activation.
Managed Marketing Data Warehousing
Along with custom, cloud-based business intelligence built just for you.
Bring Data Science to Your Analytics and BI
A Different Level of Business Intelligence
Bonsai asks the right questions. We are experienced practitioners who know what questions to ask, how to define true success and how to instrument and measure what really matters for the business.
Your-Tech Not “Our Tech”
Bonsai’s tech-agnostic approach means we’re working to make things work for you. We’re not tied to any brand or ecosystem and configure and optimize everything for your unique business needs.
Analytics Services
Better Results With
Benefits for the Entire Business
$100M+
in total client savings (and counting)
Accelerate Profits
Reduce Costs
Generate New Revenue
Drive Business Growth
Transition to GA4
Real World Results
Discover how leading brands are maximizing growth success with Bonsai’s measurement strategy solutions.
Featured Case Study
Challenge Summary
When the COVID-19 pandemic arrived in March 2020, the sports and gaming industry was flipped upside down as sporting events were postponed or canceled altogether, like the popular NCAA March Madness tournament. At the same time, casinos shut down, preventing sports bettors from buying tickets to see the secondary market. Due to this confluence of factors, PropSwap saw its marketplace struggle, with fewer and fewer bets taking place.
To overcome this challenge, the company started looking for ways to engage more users in a cost-effective manner.
33%
increase in customer retention
50%
decrease in customer acquisition costs
Improved ad performance while keeping budget flat during a 20%+ rise in industry ad costs
Get practical insights that deliver a marketplace edge.
Stop spending your time stitching together spreadsheets so your team can start seeing practical insights in real-time that can be leveraged for growth.