Identifying Wasted Media Dollars Optimizing Digital Spend

At Inte Q, we know this is a challenging time where every business is looking at ways to save money by reducing costs and expenses. One area that can be impacted the most is marketing and media investment. Watch this 30-minute webinar hosted by Matt Butler to learn how to identify key ways you could be wasting valuable digital media dollars.


  • How Marketing Technology Can Overlap and Generate Media Waste
  • Real-World Examples: Wasted Impressions and Poor Customer Experience
  • Streamlining Your Stack: Maximize Returns and Customer Experience


As a founding member of Google’s analyst organization, Matt Butler has served the Retail, Consumer Goods, Restaurants, Travel, and Finance industries for more than 14 years. He has strategically planned billions in digital marketing investments and realized impressive returns. Matt served as Google’s exclusive digital analytics adviser for more than 40 Fortune 500 companies including Procter & Gamble, Coca-Cola, Sears, Kohl’s, State Farm, Best Buy, and more.