Custom Mar-Tech Design

Reduce waste, eliminte data risk, and increase customer acquisition today.

MarTech Features

Streamline and Scale Your Digital Marketing

Data Risk Assessment

Media Waste

Privacy Risk

Mar-Tech Data Proliferation

The second edition of the MDPR includes analysis of over 3,000 companies across 34 vertical categories. Our original research examines marketing technology and consumer data proliferation in unprecedented detail, identifying key impacts to users and business.

Our latest report measures quarterly trends and insights through a dozen shareable data visualizations. The key questions we answer in this edition include:

  • How rapid is marketing technology platform adoption?
  • Do marketers depend more or less on third-party data collection than a quarter ago?
  • Are digital marketing technology strategies becoming more or less complex?
  • Which industries are seeing the biggest changes?
  • What marketing technology trends are most alarming?

Data Risk Assessment

what tracking cookies, tags, and technologies are present on your website? Do you know how each one contributes to successful customer acquisition? Our free Data Risk Assessment organizes your technology portfolio into meaningful segments so you can see where you have coverage, and where you have waste.

When your teams have dozens of platforms and reports, your team gets thousands of datapoints, but no path on what to do next. We sort through the chaos: learn what each analytics tool and dataset is fit for, and how you should reconcile every report in your suite. Curious about our approach? Read more about our perspective on measurement vs. attribution

Read our original research on how marketing technology proliferation and third-party data collection impacts companies from every industry. See which verticals and business models are most susceptible to marketing data waste and consumer privacy risk. Learn more about building future-proof digital marketing technology strategies.

After the Data Risk Assessment, Bonsai is there to lead the process to improvement. Our Marketing Technology Design services guide you from tech waste to optimized functionality across marketing, information technology, customer analytics, and business operations. We deliver simplified tech,  better data fidelity and lower barriers to entry across every team critical to your business operation.

Media Waste

If you remarket using multiple third-parties, you are wasting impressions and generating poor customer experience that negatively impacts your brand.

Analyze and evaluate your unique ad technology footprint: ad networks, demand-side platforms, data management platforms, audience exchanges , onboarding tools, CDPs, site analytics and more.

Get line of sight into your existing mix and deploy tech that retains the most prospective customer reach without unintended duplication.

Migrate to first-party targeting at scale, all while increasing reach and business performance.

Privacy Risk

Every third party that collects data on your website or app is a potential data privacy or security risk for your customers that you cannot control. How many companies are collecting data on your site visitors? Learn how your company can acquire new customers with fewer privacy vulnerabilities.

Meeting your marketing objectives doesn’t require media duplication and waste. Learn how we help our clients exceed their acquisition goals with a transparent and robust 1st-party data-driven strategy.

Client Success
Empower Your Teams & Reduce Tech Complexity

Free Assessment & Demo

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