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Reduce waste, eliminte data risk, and increase customer acquisition today.
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Data Risk Assessment
Mar-Tech Data Proliferation
MDPR • Third Edition - January 20th, 2021
The most comprehensive analysis of marketing technology and third-party data collection now covers over 7,000 companies. We’re tracking over 1,100 new unique tools for 2021.
We are now covering the entire S&P 500, and most all publicly traded companies on the NYSE and NASDAQ. Do tech-savvy companies utilize 3P data more or less than their peers? Find out that answer & more – download the report today.
Data Risk Assessment
what tracking cookies, tags, and technologies are present on your website? Do you know how each one contributes to successful customer acquisition? Our free Data Risk Assessment organizes your technology portfolio into meaningful segments so you can see where you have coverage, and where you have waste.
When your teams have dozens of platforms and reports, your team gets thousands of datapoints, but no path on what to do next. We sort through the chaos: learn what each analytics tool and dataset is fit for, and how you should reconcile every report in your suite. Curious about our approach? Read more about our perspective on measurement vs. attribution
Read our original research on how marketing technology proliferation and third-party data collection impacts companies from every industry. See which verticals and business models are most susceptible to marketing data waste and consumer privacy risk. Learn more about building future-proof digital marketing technology strategies.
After the Data Risk Assessment, Bonsai is there to lead the process to improvement. Our Marketing Technology Design services guide you from tech waste to optimized functionality across marketing, information technology, customer analytics, and business operations. We deliver simplified tech, better data fidelity and lower barriers to entry across every team critical to your business operation.
If you remarket using multiple third-parties, you are wasting impressions and generating poor customer experience that negatively impacts your brand.
Analyze and evaluate your unique ad technology footprint: ad networks, demand-side platforms, data management platforms, audience exchanges , onboarding tools, CDPs, site analytics and more.
Get line of sight into your existing mix and deploy tech that retains the most prospective customer reach without unintended duplication.
Migrate to first-party targeting at scale, all while increasing reach and business performance.
Every third party that collects data on your website or app is a potential data privacy or security risk for your customers that you cannot control. How many companies are collecting data on your site visitors? Learn how your company can acquire new customers with fewer privacy vulnerabilities.
Meeting your marketing objectives doesn’t require media duplication and waste. Learn how we help our clients exceed their acquisition goals with a transparent and robust 1st-party data-driven strategy.