Are your Google Ads feeling a bit…meh?
You’re not alone. Many businesses pour money into Google Ads, hoping for a magic wand to wave over their sales. But the reality is often disappointing.
Why does this happen?
The problem lies in the data. Google Ads, while powerful, relies on Google’s understanding of your customers. This means you might end up showing ads to people who already know and love your brand. That’s a waste of precious ad dollars!
What you need is incremental growth
To truly boost your business, you need to attract new customers. You need to reach people who haven’t heard of you before and convince them to give you a try.
Enter Bonsai
Imagine if you could give Google Ads a superpower – the ability to identify and target incremental customers. That’s exactly what Bonsai’s predictive algorithm does. Over the past two years, we’ve utilized ML & AI in our research and identified the secret sauce to getting Google Ads Smart Bidding to bid for incremental value. Now, we have a predictive algorithm that is powered by your business data and is proven to drive more new customers and sales and less cost!
By analyzing your sales and marketing data, our algorithm identifies the factors that drive new customer acquisition. Then, it feeds this intelligence back into Google Ads, helping it make smarter bidding decisions. We look at all the same things Google considers – device type, geo, ad group, click type, and more, the difference is that these are now scored and weighted based on your sales and first-party customer journey data. In doing this, we’re able to give Google better information about the types of customers we want to buy.
Why Bonsai Overstory is a Game-Changer
- Drive Growth: Attract new customers and boost your bottom line.
- Increase Efficiency: Waste less money on clicks that don’t convert.
- Speed Up Your Site: Remove the pesky Google Ads conversion tag.
- Secure Your Data: Your customer information is safe and sound.
- Easy to Try: Start using your dynamic algorithm as an offline conversion event.
- Scalable: Perfect for businesses of all sizes.
Ready to Supercharge your Google Ads?
If you’re tired of throwing money at Google Ads without seeing results, it’s time to take action. Bonsai will help you set up a Matched Market Test where you can test Bonsai’s predictive algorithm against Google’s standard bidding. Typically, we test the algorithm on a small portion of your account, less than 10% of spend, and track results for 30 days.
Don’t just take our word for it. See what our customers have to say.
Let’s chat! Schedule a call with our team to discuss how Bonsai Overstory can help you achieve your business goals.
Your success is our success. Let’s work together to make your Google Ads campaigns a smashing success!
