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2 years. Start the countdown…

Today, Google announced that it will phase out support for third party cookies in Chrome in two years.

With over 60% of Earth using Chrome, this is a pretty big deal.

As the third party cookie ecosystem begins to disintegrate, businesses will have to be much more savvy about how they drive traffic to their sites.


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When to Test vs. When to Act

I don’t think anything makes me crazier than when a business leader receives critical data and instead of acting and increasing returns, they go ahead

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