Two Stories For Two Years

Linkedin alerted a few friends of mine to the fact that this was my two-year work anniversary at Bonsai.  My mind drifted instantly back to walks down Wacker Drive. Bonsai has no office in downtown Chicago, but nevertheless I found myself thinking about that walk, and the bitter February headwind back to Oglivie Transportation Station … Read more

How to Fix Your Brand CPCs

TL;DR – You are worried about your brand CPCs, and I am here to tell you to focus that energy towards more material questions. For this end-of-year blog, I wanted to share the most common question we get during discovery sessions across clients big and small. It’s a question that shows how smart and strategic … Read more

Eliminate 3rd Party Dependency & Improve Your Marketing: Our Step By Step Playbook

“The current environment isn’t really ideal for the consumer or advertisers. Innovation is needed.” Jonathan Halvorson, VP of Consumer Experience Mondeléz Google delayed deprecating the 3rd party cookie. This led to hundreds of quotes and articles from industry insiders over the last few weeks. Most everyone publishing these pieces has some stake in the legacy data … Read more

Bonsai Performance Marketing Mission Statement

Bonsai was founded on the principles of reducing risk and media waste in digital marketing.  Our CEO, Matt Butler, saw the marketing industry continue to get bogged down in increased marketing technology and risky customer data practices. He wanted to create bespoke solutions for companies entirely based around their own first party data.  


We created Bonsai Performance Marketing with this philosophy in mind. We bring a more strategic level of service and experience than you’ll find anywhere – even from those serving the biggest Fortune 500 companies. The backbone of our performance marketing is built on Pyxis.  Pyxis is our proprietary measurement  framework that gathers all customer touchpoints, and provides an in-depth view of the customer’s journey to and within your business. 


At Bonsai we use these journey paths to account for digital media spend.  We will shift your company from a cost-based marketing approach to a profit-based approach.  With Pyxis we can see how your marketing mix performs, and test the value created across marketing channels.  Bonsai works in days – not weeks – to help execute your marketing vision.  Our measurement helps us make data driven decisions in real time.


Bonsai Ad Optimization measures the value of: Keyword, Time, Geolocation, and Lead Quality. This creates a system that is platform agnostic, and can be deployed to generate the best total business value across marketing platforms.  We promise you that if we feel something is not working, we will provide the data to back that up. We will then work together to come up with the correct solutions that fit your goals.


“Spend more” is never the solution for Bonsai.  Whether you spend $1,000 a month or $1,000,000 a month, Bonsai will make sure that spend works best for you. Our team comes from a variety of backgrounds:  Google Measurement & Analytics, Boeing Engineering, Home Depot Retail Operations, and more.  Bonsai solves needs greater than just driving traffic to your website. We become a part of your business. Your Success is our success. With Bonsai Performance Marketing, we have created a world class service that prioritizes measurable business success first, and does so without an incentive for incremental marketing technology adoption and digital media spend.  

Tales From SMB: 3 Things to Improve UX

Coming from the retail industry, I decided to make UX my passion. I think website UX is the key to providing great customer service experience for your users. I look at hundreds of SMB websites a week and here are three things I would look for on your site that are common issues.   3. … Read more

Tales from SMB: Your Digital Store Front

I recently have been bugging a friend who purchased a dog grooming shop to work on his website.  The website for his dog grooming shop was from 2004.  It had broken links, a Google search bar, it served ads, and even a gif of Felix the Cat.  I imagine all these things were impressive for … Read more

Attribution Part 2: Simple, Smart Questions

Because, you might need something to do while you pass the time, present company included. We received a lot of positive response to our first post about marketing attribution. It’s also a time many of us are learning more about cause, effects, and positive intervention in areas far more serious than marketing. While we’ve got … Read more

Lies, Damn Lies, and Data Protection

Perusing the news this morning I was drawn back to the article about Jumpshot on TechCrunch, Avast’s marketing technology subsidiary. They announced it will shut down after pressures mounted after investigations uncovered that Jumpshot was harvesting & selling user behavior data from it’s anti-virus tech without offering consent and control. Two things drew me back … Read more

Chrome’s Big Day

2 years. Start the countdown… Today, Google announced that it will phase out support for third party cookies in Chrome in two years. With over 60% of Earth using Chrome, this is a pretty big deal. As the third party cookie ecosystem begins to disintegrate, businesses will have to be much more savvy about how … Read more