More KPI Catastrophes & How To Fix Them

“What’s your goal or target Cost-Per-Acquisition?” — Every Marketing Platform How does anyone answer that question? Aren’t we always striving to get as many customers as possible, for as little $ investment as possible? There’s always something hollow about answering that question — “target given what?” Maybe a better question is this: “What’s your business … Read more

Make Google Ads & Facebook Ads A Profit Center

You should never lose money advertising on Google Ads. You should never lose money on Facebook ads. In fact, you should never lose money anywhere media is sold at auction. Sure, it’s harder for big firms with big-firm problems, but if you are a small business or a mid-size company marketing direct-to-consumer through measurable channels, … Read more