Is Your Business Ready for GA4?

For the majority of businesses, digital marketing and customer analytics will change forever July 1, 2023. This is the day that non-premium Google Analytics customers will stop seeing data update in UI reports, and their challenge of facing the new world of digital business intelligence officially begins. There exists a silver lining. For most businesses, digital … Read more

One Simple Step That Would Kill The 3rd Party Cookie

To successfully migrate to the healthier – and yet more profitable –  cookieless world, we don’t need FLOC, Topics, or any other surrogate 3P identity solution. We don’t need endless proprietary clean rooms or server-side silliness. And we definitely don’t need dystopian TV campaigns celebrating covert ad platform identity tracking.  What we need are platforms to support simple, effective tools that allow advertisers to … Read more

Why We Started Bonsai

I was the investment advisor to one of the world’s biggest retailers. During a summit we’d arranged with their CEO, President, and CTO, there was a presentation by one of our Vice Presidents. It showcased a beta product that had a minor impact on our client, built on the substantial data sharing commitment our client … Read more