One Simple Step That Would Kill The 3rd Party Cookie

To successfully migrate to the healthier – and yet more profitable –  cookieless world, we don’t need FLOC, Topics, or any other surrogate 3P identity solution. We don’t need endless proprietary clean rooms or server-side silliness. And we definitely don’t need dystopian TV campaigns celebrating covert ad platform identity tracking.  What we need are platforms to support simple, effective tools that allow advertisers to … Read more

CCPA: Who is affected?

On January 1, 2020, things are about to change. A lot. If your business meets one or more of the following criteria, the California Consumer Privacy Act (CCPA) applies to you; The business has gross annual revenues in excess of $25 million Buys, receives, or sells the personal information of 50,000 or more California residents, … Read more