The Twelve Errors of Mar-Tech

If you’ve been an avid reader, you might notice things look a little bit different around here. Welcome to our new website! We hope you like it as much as we do. It’s been an incredibly tough year, but we are lucky to serve our customers doing two things with you: Get your data to … Read more

Three Marketing Test Mistakes And How To Fix Them

You are an authoritative digital marketer at a leading digital organization. You run frequent A/B tests to measure the effectiveness of your marketing. I know you are running tests. Why? Because Google told you. And BCG told you. And Bain told you. It’s your “test-and-iterate” approach that makes you such an authority. Bad news for … Read more

Fix Analytics & Data Science: Analysis Should Be Practical

Our marketing attribution philosophy is: Attribution Should Be Practical. Starting today, let’s extend this philosophy to everything you do in measurement and analytics. Every analysis should be practical. I received a request to blog about the wake many martech platforms leave. Discretion being the better part of valor, I’ll share some stories, but keep the … Read more

Your Attribution Is Weak, But Your Digital Marketing Tech Stack Is Weaker

Thank you, Google News, for surfacing a great article on Friday. If you haven’t read Dr. Augustine Fou’s piece in Forbes on Aug 20, 2020, The link is here. He discusses advertising measurement, analytics and attribution, and points to how trivial compromising these systems are for fraudsters. It’s true – fraud remains a threat to … Read more

Part 3: Omnichannel Attribution In Theory and Practice

TL;DR – Already dig our approach? Learn more about the features of our managed attribution service by skipping here. If you enjoy a silly story, or are intrigued by a measurement and attribution philosophy completely different than what you’ve seen before – read on! Consider the cupcake. One morning, Daisy’s mother brings this delicious looking … Read more

If We Embrace Change, Data Really Can Save Us

Incredible data analysis & collaboration between the Cubeiq & the New York Times highlights areas that should prepare for longer, more difficult battles with COVID-19 shows us everything that’s great about our digital information age, and everything that needs to change if we are going to realize the benefits without falling victim to the perils.

Data Visualization Is Crucial To Flattening the COVID-19 Curve

A hypothesis: Rideshare and taxi subsidy, parking restriction holidays, and other measures could reduce patient and healthcare worker dependence on public transit and be a public health measure that cities, states, and the federal government should consider testing. NY, NJ, MI and LA are indeed seeing some of the worst impacts of this terrible disease … Read more

Make Google Ads & Facebook Ads A Profit Center

You should never lose money advertising on Google Ads. You should never lose money on Facebook ads. In fact, you should never lose money anywhere media is sold at auction. Sure, it’s harder for big firms with big-firm problems, but if you are a small business or a mid-size company marketing direct-to-consumer through measurable channels, … Read more

Your Attribution Problem & Three Steps For Practical Improvement

Yes, we help companies with media and marketing attribution. Our approach might differ from what you are used to hearing. We don’t do it through our own industry-leading-identity tracking technology. We’re not pioneering a new business metric, calculation, or customer engagement score. Our attribution services begin and end with what we’ve learned from our practical … Read more

Let’s Raise Our Expectations of Data Quality

Why is it that we are perfectly comfortable returning an item to a retailer due to a small, cosmetic blemish, but then go into work the next day and correct mistakes for an hour on some spreadsheet we received and not think anything of it? Expectations. We have been trained that things we buy from … Read more