If We Embrace Change, Data Really Can Save Us

Incredible data analysis & collaboration between the Cubeiq & the New York Times highlights areas that should prepare for longer, more difficult battles with COVID-19 shows us everything that’s great about our digital information age, and everything that needs to change if we are going to realize the benefits without falling victim to the perils.

Don’t Kill Your DMP, But Get To Know It

When George P. Slefo’s article hit AdAge on Valentine’s Day, I wanted to fire off about 1,000 words immediately. Thankfully, I took the weekend to let the article percolate a bit before commenting. George touched on key developments for marketing technology platforms thanks to privacy and tracking changes involving third-party audience targeting & measurement. In … Read more

CCPA: Who is affected?

On January 1, 2020, things are about to change. A lot. If your business meets one or more of the following criteria, the California Consumer Privacy Act (CCPA) applies to you; The business has gross annual revenues in excess of $25 million Buys, receives, or sells the personal information of 50,000 or more California residents, … Read more