Don’t Kill Your DMP, But Get To Know It

When George P. Slefo’s article hit AdAge on Valentine’s Day, I wanted to fire off about 1,000 words immediately. Thankfully, I took the weekend to let the article percolate a bit before commenting. George touched on key developments for marketing technology platforms thanks to privacy and tracking changes involving third-party audience targeting & measurement. In … Read more

CCPA: Who is affected?

On January 1, 2020, things are about to change. A lot. If your business meets one or more of the following criteria, the California Consumer Privacy Act (CCPA) applies to you; The business has gross annual revenues in excess of $25 million Buys, receives, or sells the personal information of 50,000 or more California residents, … Read more