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Fix Your KPIs: Trash The Funnel

Marketers, sellers, and operators grow frustrated because of issues with Key Performance Indicators (“KPI”s). They should be: most marketing and sales strategy models are built

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Your Data Transformation Starts Today

Most digital marketing strategies are burdened by unnecessary complexity. Some are worse. Flawed bid automation, poor budget allocation, ineffective audience targeting, dodgy performance reporting and

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If We Embrace Change, Data Really Can Save Us

Incredible data analysis & collaboration between the Cubeiq & the New York Times highlights areas that should prepare for longer, more difficult battles with COVID-19 shows us everything that’s great about our digital information age, and everything that needs to change if we are going to realize the benefits without falling victim to the perils.

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