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We’ve picked apart modern marketing measurement in prior blogs. In fairness, let us take a moment to defend the state of this industry. While we
I was recently asked to give a talk on data change-making. I shared a story at a very relaxed pace – probably something to either
For more information about Narrative Science & the Data Changemakers, check out: Data Changemakers https://narrativescience.com/resource/webinar/data-changemakers/matt-butler
Bonsai was founded on the principles of reducing risk and media waste in digital marketing. Our CEO, Matt Butler, saw the marketing industry continue to
Humans evolved to interpret patterns in data – not for when data finds patterns in us. At Bonsai, we improve business results by fixing poorly
Apple’s IDFA consent rules are bringing customer data compliance to the top of mind for marketers lately. I am excited to see digital marketing’s
If you’ve been an avid reader, you might notice things look a little bit different around here. Welcome to our new website! We hope you
Are you a “good” customer or a “bad” customer? “I don’t want those customers.” A client said to me. He said he was getting more
To be useful, marketing attribution must be practical. That’s why we’ve built entire sample real-world case studies to showcase our service. What do they include?
We’re told machine learning and artificial intelligence will forever alter human existence. Examples focus on facial recognition, self-driving cars, and personalized medicine using machine learning’s
Coming from the retail industry, I decided to make UX my passion. I think website UX is the key to providing great customer service experience
You are an authoritative digital marketer at a leading digital organization. You run frequent A/B tests to measure the effectiveness of your marketing. I know
Our marketing attribution philosophy is: Attribution Should Be Practical. Starting today, let’s extend this philosophy to everything you do in measurement and analytics. Every analysis
Thank you, Google News, for surfacing a great article on Friday. If you haven’t read Dr. Augustine Fou’s piece in Forbes on Aug 20, 2020,
I recently have been bugging a friend who purchased a dog grooming shop to work on his website. The website for his dog grooming shop
