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TL;DR – You are worried about your brand CPCs, and I am here to tell you to focus that energy towards more material questions. For
Recently I listened to a fairly popular data engineering podcast. A panel discussed the science of building data platforms at their respective technology companies. At
“The current environment isn’t really ideal for the consumer or advertisers. Innovation is needed.” Jonathan Halvorson, VP of Consumer Experience Mondeléz Google delayed deprecating the 3rd
I don’t think anything makes me crazier than when a business leader receives critical data and instead of acting and increasing returns, they go ahead
We’ve picked apart modern marketing measurement in prior blogs. In fairness, let us take a moment to defend the state of this industry. While we
I was recently asked to give a talk on data change-making. I shared a story at a very relaxed pace – probably something to either
For more information about Narrative Science & the Data Changemakers, check out: Data Changemakers https://narrativescience.com/resource/webinar/data-changemakers/matt-butler
Bonsai was founded on the principles of reducing risk and media waste in digital marketing. Our CEO, Matt Butler, saw the marketing industry continue to
Humans evolved to interpret patterns in data – not for when data finds patterns in us. At Bonsai, we improve business results by fixing poorly
Apple’s IDFA consent rules are bringing customer data compliance to the top of mind for marketers lately. I am excited to see digital marketing’s
If you’ve been an avid reader, you might notice things look a little bit different around here. Welcome to our new website! We hope you
Are you a “good” customer or a “bad” customer? “I don’t want those customers.” A client said to me. He said he was getting more
To be useful, marketing attribution must be practical. That’s why we’ve built entire sample real-world case studies to showcase our service. What do they include?
We’re told machine learning and artificial intelligence will forever alter human existence. Examples focus on facial recognition, self-driving cars, and personalized medicine using machine learning’s
Coming from the retail industry, I decided to make UX my passion. I think website UX is the key to providing great customer service experience